Authentic media campaigns inspire and prosper. In fact, anything authentic – businesses, brands, books – thrive.
A bold statement – but one that is very hard to argue with.
Don’t make the mistake of giving your audience less credit than they deserve. They are far more informed, aware, socially connected – and empowered – crowd than ever before with high standards… and boy do they have attitude. They can sniff out a scam at 10 paces.If it doesn’t measure up to ‘genuine’ it WILL get called out.
But don’t think for one moment it’s us versus them – that couldn’t be further from the truth. In fact being authentic is hugely beneficial to businesses as well as those they serve.
In the below video I talk more about why being authentic and vulnerable is the best thing you can do for your media campaign.
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Written by : Nikki Woods
I teach entrepreneurs and influencers how to grow their business to 6 figures+ by leveraging the media and monetizing their expertise.