Amazon is a premium destination for books online, but it is so big that it can be difficult for authors to get noticed. You and your book have a slim chance of getting seen by browsers unless you are already famous or have a lot of reviews and purchases. An Amazon author page helps authors make themselves easier to discover.
Few things demonstrate your expertise on a subject like a book does. That’s why so many coaches, speakers, marketers and others choose to publish books in their niche.
A book gives you:
- Instant credibility—after all, you know enough to fill a book!
- An unforgettable business card—take a few with you to your next live event.
- Opportunities to reach a new market—many people will find you first through your book, not your blog.
- More Media
- Speaking opportunities—event planners frequently seek out authors to speak at conferences and other gatherings.
- Bigger paychecks—all that credibility means you can—and should—be charging more.
But your book isn’t the only tool in your author arsenal. If you publish on Amazon, whether as a Kindle author, Create Space author, or with a traditional publishing house, you are entitled to an “Author Page.”
Just like the about page on your website, this is where Amazon browsers go when they want to know more about you. Say for example they’re browsing for information about business branding, and they find your new book. If you’re an unknown to them, it’s hard to know if you have the information they’re looking for. That’s where your author page comes in.
By clicking through to your page, new visitors can learn about:
- Your experience and expertise
- Other books you’ve written
- Your blog and the topics you cover there
- Upcoming events
They can even ask you a question or two. What better way to decide if that book is worth the investment in time and money than to get to know the author better?
But many authors simply don’t take the time to make the most out of their author page, and they’re missing out—not only on an opportunity to make a great impression, but on the chance to earn more money as well.
I also shot a quick video to explain more.
To create your own Amazon author page, sign up at the Amazon Author Central home page. From there, your account works like most other forms of social media:
• Photos – You can upload as many photos as you like, but a head shot should be first. This will help readers connect with you as a person, and put a face to your book.
• Personal Bio – Tell readers what you want them to know about you. You could tell them about your passion for writing or, a life event that inspired your work or simply share your general background.
• Books – Upload all of your books that are available on Amazon. Your Kindle books automatically connect to your uploaded books if you used the same publisher. If not, add those, too.
• Videos – You can upload one video at a time. This is a good place to share a book trailer, author video or book signing video.
• Blogs – Plug in the link to your blogs. Your RSS feeds are key for keeping in touch with readers and potential readers. You can also link to your other social media accounts, such as Twitter and Facebook.
• Events – Post links to signings and events you’re hosting, and don’t forget to remove them when the events have ended. An updated page is more inviting than one that looks like it’s maintained infrequently.
Your Amazon author page contains everything that you want readers to see and know about you and it lets you keep them up to date on your current happenings. By using this tool, you become more visible to readers and more visibility can lead to more book sales. You’ve already put the work into publishing your book, why not use this simple tool to help market it AND you?
Don’t forget, your Amazon Author Page can help get your more clients, more speaking engagements and more media which equals MORE MONEY.
Written by : Nikki Woods
I teach entrepreneurs and influencers how to grow their business to 6 figures+ by leveraging the media and monetizing their expertise.