You have probably heard it said that people buy from those they know, like and trust… so media coverage and mentions are in the top 3 factors that influence buying decisions. Here is how and why authors should incorporate both PR and social media in their book marketing strategy.
Now you know the tools that aid in increasing your publicity but knowing about them is different from knowing how to use them. When you… Read More »Which Low-cost Publicity Strategies Are the Best? Learn about 3.
Working to grow your list? Who isn’t! You’ve no doubt tried all the usual strategies, such as offering a freebie through a pop-up or sidebar… Read More »3 Media and Marketing Strategies That Could be Cooler than Michael Jordan
To all writers and non-writers out there, now is the time to start digging up those creative writing skills back. With modern communication technology comes… Read More »3 Things To Do Prior To Submitting Articles
There are more than 25 million small businesses in the United States. As a business owner or marketer, what does this mean for you? It’s… Read More »5 Better Ways To Market Your Business in 2019
Identify your target reader. As a writer, before you begin to pen your story, you need to determine who is your target reader. Who do… Read More »7 Solid Tips For Self-Publishing Success
Connect with your target audience. Before you even begin to write a book you first need to know who you’re writing it for. Is your… Read More »4 Reasons Writers Need To Market Their Books
Wooing customers is a little bit like dating. No, you can’t present the engagement ring on your first date! There’s a two-way relationship that grows… Read More »3 Powerful Tactics That Motivate Customers To Buy
When you first started your content marketing business, chances are you had no trouble coming up with content ideas. But as you continually put out… Read More »Use Customer Feedback to Answer “What Should I Write About Next?”