When you convince the media to report on a fundraiser or special event you’re holding, or a piece of important news affecting your business, you’re increasing the public knowledge of who you are and what you do – which can then be converted into increased visibility and sales. Here are 10 tips that will help.
An interview is a conversation consisting of questions and answers about a specific topic. In the case of a media interview, the interviewer — a reporter — asks questions and the interviewee — a source — provides answers, right? Yes, but it’s not always that cut and dried. Learn about the 6 basic types of interviews.
To create a winning media strategy, it’s important to know the basics. Here are the 3 things every great media strategy needs.
Showcasing your expertise to the media and in your business so journalists and clients can clearly see you value is vital. But you don’t want to brag. Learn how to say say you’re an expert to the media without actually saying the words “I’m an expert.”
Well, that may be a bit of a stretch. But you’ve been featured in the media and journalists are starting to contact you, finally recognizing… Read More »How Media Pages are Bringing Sexy Back in 5 Different Ways
“Expert” is just like the term “viral.” It gets thrown around way too much these days. And when someone asked me about being an expert… Read More »The Dummies Guide to Tell if You Are an Expert or Nah
Headlines serve the purpose of getting the attention of the reader. With a good headline, the reader gets intrigued to read the article, brochure, newsletter… Read More »Easy Tips for Writing Effective Headlines
If you have an online business idea, chances are that you want to protect that idea. You will also want to do anything and everything… Read More »How to Perform a SWOT Analysis for Your Online Business Idea
When you first start out wanting to start your own business, it can be frightening and even seem impossible. Its the old conundrum about how… Read More »Nine Ways to Show Your Expertise When First Starting Out