When you convince the media to report on a fundraiser or special event you’re holding, or a piece of important news affecting your business, you’re increasing the public knowledge of who you are and what you do – which can then be converted into increased visibility and sales. Here are 10 tips that will help.
An interview is a conversation consisting of questions and answers about a specific topic. In the case of a media interview, the interviewer — a reporter — asks questions and the interviewee — a source — provides answers, right? Yes, but it’s not always that cut and dried. Learn about the 6 basic types of interviews.
To create a winning media strategy, it’s important to know the basics. Here are the 3 things every great media strategy needs.
While I DO believe in the value of press releases and reports, the truth is, you don’t always need to write one whenever you have news to announce. But, even if you don’t really need one, it can be valuable to write one anyway.
Showcasing your expertise to the media and in your business so journalists and clients can clearly see you value is vital. But you don’t want to brag. Learn how to say say you’re an expert to the media without actually saying the words “I’m an expert.”
Writing and distributing a press release is an effective way to generate awareness, traffic, and profits for your business. It can be an integral part… Read More »Brainstorm Your Press Release Like a Rock Star
The first step is to Write a Damn Good Press Release. Download my Free Template Now! Getting it into the right hands is the next… Read More »7 Steps to Successfully Distributing Your Press Release
Well, that may be a bit of a stretch. But you’ve been featured in the media and journalists are starting to contact you, finally recognizing… Read More »How Media Pages are Bringing Sexy Back in 5 Different Ways
Now you know the tools that aid in increasing your publicity but knowing about them is different from knowing how to use them. When you… Read More »Which Low-cost Publicity Strategies Are the Best? Learn about 3.