One of the key components for getting more media is a Media List. After all, once you have your press release or story that you want to send to a reporter, how are you going to contact them?

A media list is simply a list of reporters, their contact information and the name of the magazine, newspaper or website that they write for. A good media list is customized and researched so that each reporter or magazine covers the type of product or service that you offer. In turn, your product or service is appropriate to the readers of that publication.

>> More Media equals More Money

When planning media, know that consultants and agencies can charge thousands of dollars to put together a media list for you, since there could be hundreds of editors and their magazines to research and target.

If you have the time and want to build your own media list, take 30 minutes a week and do some research.

• What do YOU read? List your favorite papers, magazines, websites and even TV and radio shows that may be interested in featuring your company.

• What do your customers read? If you can find just one website they are reading, chances are that website will have sponsors, partners or a resources page where you can find other media that your customers may be browsing. And so on, and so on.

• Who accepts submissions for new products? Most likely it will be a new products editor, news editor or in smaller publications, the editor-in-chief.

• Read the magazine and note if there is a columnist or reporter that is most likely to cover you for a feature story or interview.

I can bet that you have your favorite set of writers you follow and often think, my product or service would be perfect for them…if only they knew about it!

If you do this every week, by the end of the year you will have built up 52 solid contacts that may be writing about your company.

But what if I could make it even easier for you?

Last year, in order to remove the barriers to access and make the process easier for you, my team and I decided, for the first time ever, to give you access to our contacts.

So we combed through that database and pulled out 1000 of the top producers and media outlets so that we can make it available to you.

This list represents over 20 years spent in the media business and more than 8 years of reaching out to the media on behalf of our clients.


For those of you that are ALL in, I’m also offering you a one time opportunity to get not only my 2018 Media Rolodex but also my Media Pitching Guide (worth $27 and my Comprehensive Press Release Guide (worth $97).

Plus you’ll also get a FREE 20 minute consultation with me.

That’s quite the deal, isn’t it?


Written by : Nikki Woods

I teach entrepreneurs and influencers how to grow their business to 6 figures+ by leveraging the media and monetizing their expertise.

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