Both podcasting and blogging have been around for ages. Lord knows I’ve spent plenty of time doing both.

After 20 years in the radio and television business and longer than that as a writer, I’ve never spent much time trying to decide which one I thought was better.

However, in recent times, the number of people consuming podcasts has grown in leaps and bounds. And there’s a good reason for this growth. In this article, you’re going to learn why podcasting may be the best option for you if you’re looking to grow your brand! 

  1. It builds trust faster

Unlike blogs which can seem impersonal at times, podcasts create a feeling of intimacy. That’s because people are actually listening to a real person, not a robot! We all crave intimacy and listening to podcasts helps people feel like they know you. 

  1. It allows your audience to multitask

People listen to podcasts while driving or commuting to work, while they’re doing laundry, or while they’re working out at the gym. Anywhere really. And they don’t even need to be connected to the Internet. They can simply download your episodes in advance, and then listen to it whenever they like! 

  1. People can gauge your personality

Your personality easily shows on your podcast. If you’re trying to force cheerfulness into your voice, it’s going to be heard. If you haven’t built rapport with your podcast guests or even your co-hosts, people are going to know about it. This is why it’s best to act as naturally as possible, so your personality shines through. This way people know you’re a genuine act. 

  1. You can easily repurpose your podcast content

You can use a voice typing tool to transcribe your episodes or you can hire a transcriptionist to do the job for you. You can hire graphic designers to turn your content into graphics. You can even create a YouTube channel for your podcast recordings. 

  1. It’s easier to consume

People can listen to you whenever and wherever they like. They don’t need to stare at a computer or mobile phone screen. They can simply go about their day, and they’d be learning lots of new things from you! 

  1. It’s relatively easier to create and market

Podcasts still need to be organized and planned in advance. However, these are relatively easier to create and edit than blogging. A 5,000-word long-form blog post may take you a few hours, but a podcast episode talking about the same subject can possibly take you half the time to complete! 

  1. You can grow your network faster

It’s easier to get people to guest on your show. They don’t need to write any lengthy articles, they can simply answer your questions. Likewise, you don’t need to write guest posts for blogs (though you can do this too). You can simply volunteer as a guest on popular podcasts in your niche! 

Grab my new report >> 11 Steps to a Profitable Podcast – The Cheatsheet

Written by : Nikki Woods

I teach entrepreneurs and influencers how to grow their business to 6 figures+ by leveraging the media and monetizing their expertise.

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