- Instant authority and credibility.
Writing and publishing a book grants you instant authority and credibility. As a published author you’re seen as an expert in your written topic, and as such people in turn value your opinion and look to you as a reliable source of information. Publishing a book provides the foundation on which to build a reputation for your business and career, as well as establish trust in what you have to offer.
- Quality fan base.
Many are concerned about the number of followers on their social media platforms, not realizing that the quality of their followers is more important. Authoring and publishing a book allows you to attract the right followers to your work, and leads to connections with leaders and influencers in your field. When people find value in what you do and the information you provide, they become loyal fans of your work and are willing to support your projects.
- Speaking engagement opportunities.
As a published author, not only are you able to share your story with the world, you’re also in a position to gain speaking opportunities and influence others. Imagine being able to speak at schools, corporate functions, conferences, and non-profit organizations, and inspire your audience through your subject area. With your expertise and platform, a book places you in a highly-respected position where you have the ability to effect change.
- PR and Media coverage.
Having a published book leads to media coverage for your work as an expert in your field, and also helps to create a buzz about your future projects. Journalists and reports are always seeking comments and quotes from experts, and depend on reliable sources to in turn provide valuable information to their audience. When an author gains media coverage, it encourages other media outlets to approach you for interviews and feature you in their articles. Additionally, they will see you as the ‘go-to’ person for information in your subject area.
- Increased clientele.
Prospective clients are attracted to a solid reputation, expertise and value. A published book attracts quality clients to you, as well as allows others to refer you to their networks. Visibility through your book creates business opportunities that may have previously been out of your reach, and sets you up for even greater opportunities in the marketplace with current or future projects.
- Brand enhancement.
Whether you’re trying to build a business or already have a business, a published book adds to your business or personal brand. Think of your author status as an additional promotional strategy and advertisement for the products or services you offer. It enhances your resume and demonstrates your brand’s viability in the business market.
How can you take advantage of being a published author?
Share your thoughts in the comment box below.
Written by : Nikki Woods
I teach entrepreneurs and influencers how to grow their business to 6 figures+ by leveraging the media and monetizing their expertise.