There are many benefits of blogging for a brand or business today. In fact, blogging is critical.

But creating content for your blog can feel overwhelming, especially if you don’t have a plan. When you plan your content for your blog, strategically, it will feel less stressful. Blogging doesn’t have to feel like “too much” on your to-do list.

If you want help with a step by step guide to setting up and monetizing your blog, grab my Blog Content Planner: 7 Steps To Create And Monetize Your Blog for 90% off today.

Once you set the intention for your blog and begin to follow a working plan, you’ll be able to monetize your blog content in no time at all.

When you map out the following:

  • Define your intentions for your blog
  • List the categories of content for your blog
  • Identify your audience
  • Create defined goals you’d like to achieve

You’ll experience incredible results in your business. You’ll grow your audience tenfold, and position your business to lure in clients that you’re meant to serve. It all starts with a plan!

When you blog with the right intention you’ll be able to:

  • Rise in your industry as the go-to expert in your field
  • Capitalize on your reputation and brand
  • Attract your ideal clients using content with purpose
  • Drive traffic and potential clients to your website
  • Sell your coach offerings with ease (to the people who need it the most!)

Let’s go into more detail about the five real ways a blog can help a brand or businesses.

1. Increase Traffic to Your Site

A blog gives people a reason to regularly visit your website, especially if you post frequently and deliver quality content that’s entertaining, useful, or both.

Obviously, more people on your site can only mean more potential for media, speaking engagements, consultations and clients.

More website traffic is good for any kind of business, as long as those visitors are likely to purchase your product or service. Be sure to create content that speaks to your target audience’s pain points, and make sure the headlines accurately describe the content to follow.

2. Attract New Customers

Think you don’t have time for a blog? If that’s true, what do you have time for?

Think about how you do research online before buying a product or service. You probably use Google or other search engines to research just about every kind of purchase or buying decision, whether big or small. Finding informative, engaging blog content on the subject can help sway your opinion and ultimately play a factor in where you purchase from.

While creating a blog strategy may take some time out of your day, it’s going to be worth it. An informative blog allows your potential customers to research a solution on their own time and contact you when they’re ready to make a purchase.

 >> 5 Things That Make Up a Successful Blog

3. Turn Your Website Into a Destination

One strategy for brand or business blogging is to create a site that people want to read at their leisure. While some business blogs are going to be need-based (think legal, financial, or tax-related blogs), plenty of businesses can create want-based blogs that people will be interested in reading during their spare time.

While need-based blogs focus on providing answers and immediately connecting readers with solutions you can offer, want-based blogs may focus more on stimulating demand for something your readers didn’t know they wanted at first (think clothing, food, and beauty products).

The key is to make your content interesting and engaging enough that people will want to read them for fun. Over time, you can create a connection with your readers through the tone and content of the blog and foster brand loyalty.

4. Show and Tell What Your Business Can Do

A blog can also act as a dynamic, attractive portfolio. For companies where buy accut online proof of past success is everything, it’s important to have an easy way to show potential clients what kinds of results they can expect. Some examples of these types of businesses might be:

• Home contractors

• Personal trainers

• Graphic designers

• Beauticians

With a blog and a few high-quality photos of your work, you can easily create a portfolio to direct potential clients to.

While it may take more effort to update your whole site, depending on how it was created, blogs on content management systems such as WordPress are generally easy to update, even if you don’t have a lot of technical knowledge.

If you can publish a Facebook post, you can publish a blog on WordPress.

If you need help, there’s no shortage of free advice (another example of the usefulness of blogs!).

Once you’ve started cataloging your work on your blog, you have a simple link to send to people who want to get a sense of the quality and efficacy of your work.

5. Give Your Business Results Long After the Initial Post

Even months after a blog post goes live, it can continue to attract new leads and customers and help you increase sales.

More than three quarters of their blog views are for old posts, according to Hubspot. Even better, those old posts help to collect the vast majority (90 percent) of their leads.

While it’s still important to create new posts, older posts can remain relevant to your readers for a long time.

Not only that, old blog posts that have gained authority/ranking over time and are bringing in a good amount of organic traffic can be easily updated to serve current campaigns/goals. Sometimes all it takes are a few small tweaks for the blog to retain its usefulness and bring in qualified leads.

Clearly, blogging is beneficial no matter where your customers are in the purchasing process.

If you want help with a step by step guide to setting up and monetizing your blog, grab my Blog Content Planner: 7 Steps To Create And Monetize Your Blog for 90% off today.

Written by : Nikki Woods

I teach entrepreneurs and influencers how to grow their business to 6 figures+ by leveraging the media and monetizing their expertise.