The major aim of every business is to make a profit. Profit cannot be made if the process of achieving it is faulty. As an entrepreneur, one of the most important strategies to consider is publicity. The right type of publicity will surely drive in loyal customers and adequate brand visibility. Therefore, in order to positively publicize your brand, you have to make use of the right tools. Before these tools to be effective, you must identify your target market.
Below, are five online tools you can use to effectively publicize your business.
Social media is arguably the easiest way to reach your target audience. This is because these platforms have a mini demographic detail about each user and the things they might be interested in based on the pages they interact with.
[Tweet “Social media is arguably the easiest way to reach your target audience.“]
You can use platforms such as Facebook, Twitter, and Instagram to publicize your business to a large audience at a very affordable rate. But do not use social media for publicity if you do not have a clear strategy or the time to actively manage it.
There are various reasons people create blogs. The main reason is to provide valuable content and showcase their expertise. Because of this, the most important part of a blog is its content. Bad content equals low readers leading to no publicity and no customers. When your blog is engaging, readers will share on their various personal platforms which leads to you getting exposed to audiences you may not have otherwise.
Hootsuite is a scheduling application that aids in keeping your social media profile and content up to date and consistent. Something the media looks for when they are researching you.
[Tweet “Social media consistency is something the media looks for when they are researching you.“]
When you’re using Hootsuite, you have the advantage of handling almost all your social media accounts from one app. You can also keep tabs on the analytics from your social media platforms and track specific keywords from various posts. This helps to make sure that your content is speaking directly to and engaging your ideal client. The media loves to see engagement on social media. It shows them that not only you have something to say, you have people that want to hear it.
Email marketing is an effective strategy to gain publicity but of course, you need to have a customer base to successfully publicize via email. Mailchimp is profitable as it allows for audience segmentation, A/B testing and retargeting. These benefits listed and many more let you control who sees what and when. It’s also one of the more affordable platforms to use. Another benefit of having a list is that you can promote your media interviews and make sure that your community gets an opportunity to support your time in the limelight.
[Tweet “Monitoring your website is a great way to know what your customers want and don’t want.“]
Monitoring your website is a great way to know what your customers want and don’t want. Google analytics provides insights on the data exchanged on your website such as conversion metrics, audience, audience behavior, and preferred content. It aids in increasing publicity by revealing keywords and other information that you can use to optimize content to your audience. Google analytics is free but, be patient. There is a bit of a learning curve.
Have any tools that you use to get free publicity for your business? Share them below.
Written by : Nikki Woods
I teach entrepreneurs and influencers how to grow their business to 6 figures+ by leveraging the media and monetizing their expertise.