People love webinars.
It’s a way to learn something new but also a way to connect with your audience on a more intimate level. They put a face and voice to your name and you become a real person, as opposed to just a random name on a social media post. If you are careful to give actionable tips throughout the webinar, you also gain your audience’s trust, which brings them closer to buying from you.
So why an Evergreen Webinar?
In a nutshell, an evergreen webinar is a pre-recorded webinar on a specific topic that doesn’t get outdated.
Evergreen webinars are great for authors, experts, speakers and thought leaders because they showcase your expertise and provide value to your community and beyond on auto pilot.
With that being said, here are 5 reasons why evergreen webinars are great for you.
Reason 1: You Can Deliver Tremendous Value
This is one of the main reasons that businesses start doing webinars in the first place. Webinars are truly unlike anything else; if done right, you can keep your audience engaged for hours on end and that’s something that videos put simply, struggle to do. Not only that, but your audience can also ask questions and get real-time feedback on the training.
Reason 2: They Position you as an Expert in your Field
It’s a free webinar… Who cares? Well, your audience does. And just because it’s “free” doesn’t mean they’re not exchanging anything for the content. To attend a webinar, your prospect has to register, put the date in her calendar, set aside time for the event, show up at the right time, and then give you 1–3 hours of her time. She’s doing ALL of this just to listen to you talk about a certain subject; this positions you as an expert before you even start teaching the content.
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Reason 3: You Can Make Sales without Selling Hard
With the right kind of content, your webinars should soft-sell your prospects without ever having to “hard close” anybody. A lot of businesses make the mistake of teaching and THEN selling, when in reality, the best webinars teach AND sell at the same time.
Effective webinar content should showcase problems, kills objections, and deliver value without teaching too much. The content should teach your audience WHAT to want. The “what” is your product, and by the time you make the offer, the entire audience already wants it. This makes the sale much more natural, and no hard selling is required.
Reason 4: They Keep Your Audience Engaged
Webinars are special for two main reasons. First off, they can one-time events that happen LIVE. (of course at one point they will become evergreen) If your audience shows up late, they miss part of it. If they don’t show up at all, they miss all of it. This is the power of scarcity, and it’s the foundation of any webinar campaign. With a video, the viewer knows that she can pause it and come back at any time… that’s not the case with webinars. If your prospect leaves or misses the webinar, she will feel the pain of missing out.
The second reason is conversational engagement. With webinars, your audience gets a voice. They can chat, vocalize opinions, asks questions, answer questions, and more. When someone is asking questions and chatting about what they’re being taught, they’re more focused and engaged by default.
Reason 5: You Can Invite Guests and Leverage Their Audience (And Credibility!)
When you invite an industry influencer or specialized guest to your webinar, they’re usually more than happy to help leverage their audience to drive attendees. Please note: just because they’re usually happy to do it, doesn’t mean it’s their job to. You can’t expect them to promote it — that’s your job. This is a great way to expose yourself and your business to a whole new audience, generate new leads, and leave a great first impression in the process.
Besides for just getting exposure, you can also borrow your guests’ credibility! Bringing on an industry expert will position you further as an expert, since that person is associating their name with your brand. It will increase overall excitement, attendance rates, and social media sharing.
The key to a successful and profitable evergreen webinar is in the planning and lucky for you, we’ve got a brand new Evergreen Webinar Planner to help you keep all your ideas and information organized. Our planner guides you each step of the way, from conception to production, and even has suggestions on the technical software you’ll need to complete this project. Yes, there’s work to be done but you’ll be able to use this evergreen webinar to generate new leads for your business for years to come.
Written by : Nikki Woods
I teach entrepreneurs and influencers how to grow their business to 6 figures+ by leveraging the media and monetizing their expertise.