Get in the mind of your audience.

The first thing about writing for an audience is to know who your audience is. If you have an audience such as urban youth or young adult, for example, you need to ‘get into their minds’ and tailor your writing to them. Think about who will be reading your story. Here are some questions to think about in identifying your audience:

  • What is their gender?
  • What is their age group?
  • What is their background?
  • What are their likes?
  • What are their dislikes?
  • What do they care about?
  • What are their needs?
  • What do they know about your topic?
  • Are they interested in your topic?
  • How much do they know about your topic?
  • What information do you have that they need to know?

Knowing your audience is crucial to help you decide what information you should provide, how it should be organized, and what supporting details are necessary for your readers to understand the message you are conveying.

Identify how to address your audience.

Once you have identified your target audience you need to figure out how to address them. Will they agree or disagree with your ideas or views? Will they need to make a decision based on what you write? Remember that you need to establish a relationship with your readers from early on, as well as ensure that your story connects with them. Your writing needs to appeal to them as you encourage them to let you take them on a journey.

Seek feedback.

As with any type of writing, always seek feedback on your work. No matter how good you think your story is, you want to ensure that what you’ve written caters to your intended audience. Seek constructive criticism from writing groups, mentors, or other writers who write for your intended audience. You may even consider providing a sample chapter to a test group of your intended audience within your community or author platform to get their take on your story.

What difficulties have you faced in writing for special audiences?

Share your thoughts in the comment box below.

Written by : Nikki Woods

I teach entrepreneurs and influencers how to grow their business to 6 figures+ by leveraging the media and monetizing their expertise.

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