You have probably heard it said that people buy from those they know, like and trust… so media coverage and mentions are in the top 3 factors that influence buying decisions. Here is how and why authors should incorporate both PR and social media in their book marketing strategy.
When you convince the media to report on a fundraiser or special event you’re holding, or a piece of important news affecting your business, you’re increasing the public knowledge of who you are and what you do – which can then be converted into increased visibility and sales. Here are 10 tips that will help.
To create a winning media strategy, it’s important to know the basics. Here are the 3 things every great media strategy needs.
While I DO believe in the value of press releases and reports, the truth is, you don’t always need to write one whenever you have news to announce. But, even if you don’t really need one, it can be valuable to write one anyway.
Showcasing your expertise to the media and in your business so journalists and clients can clearly see you value is vital. But you don’t want to brag. Learn how to say say you’re an expert to the media without actually saying the words “I’m an expert.”
Writing and distributing a press release is an effective way to generate awareness, traffic, and profits for your business. It can be an integral part of your content marketing strategy. However, writing a press release is a bit different than writing a blog post. It has a unique format and goals. Download my template … Read more about Brainstorm Your Press Release Like a Rock Star[…]
The first step is to Write a Damn Good Press Release. Download my Free Template Now! Getting it into the right hands is the next step. It’s all about distribution. Because you’re probably going to want to leverage several distribution channels, it’s helpful to have a checklist. This handy checklist will help ensure you get Read more about 7 Steps to Successfully Distributing Your Press Release[…]
Now you know the tools that aid in increasing your publicity but knowing about them is different from knowing how to use them. When you introduce your business on an online platform, it may seem competitive and somewhat expensive. However, regardless of the misconception that you will have to spend a huge sum of money Read more about Which Low-cost Publicity Strategies Are the Best? Learn about 3.[…]