15 FREE OR AFFORDABLE PR TOOLS TO HELP WITH GETTING MORE MEDIA FOR YOUR BUSINESS

A successful PR campaign will help your business in many ways: raise awareness, add credibility, give you a positive overall image, and get that brand reputation within its community.  However, it sounds easy but it is labor intensive and time consuming. PR trends have evolved, and the same time various PR tools have sprung up […]

WRITING A PRESS RELEASE IN 12 SIMPLE STEPS

WHAT IS A PRESS RELEASE? This is a concise, targeted press release that is simply a news release for the purpose of generating public coverage and awareness about a certain newsworthy events.  Writing a press release is as important as never as it helps you target thousands of professional journalists to help you improve your […]

5 Steps To Writing A Great Press Release

Just about everything in the communications world has changed in the past few decades, years, hours. And yet one relic of the old tactics has hung on well beyond its sell-by date: the press release. The press release is not dead! In the below video, I talk about the 5 steps to writing a great […]