15 FREE OR AFFORDABLE PR TOOLS TO HELP WITH GETTING MORE MEDIA FOR YOUR BUSINESS

A successful PR campaign will help your business in many ways: raise awareness, add credibility, give you a positive overall image, and get that brand reputation within its community.  However, it sounds easy but it is labor intensive and time consuming. PR trends have evolved, and the same time various PR tools have sprung up […]

WAYS TO BUILDING AN EXCELLENT MEDIA LIST

One of the super-tools of a successful public relations strategy is an effective media list and database which documents the key public relation contacts that will create an impact to your story. Another purpose is to pitch to them your story ideas and news alerts for your company or client. It is important to be […]