What media outlet is on your “Big Scary Goals” list?
Whatever it is, you probably realize that the odds of getting an out-of-the-blue invite to join Anderson Cooper in the Green Room are slim…at least right now.
That doesn’t mean your media dreams are always going to be out of reach, though. One snapshot of Marie Forleo hanging out with Oprah Winfrey is enough to prove that the national media is a goal worth pursuing. The only question is how do you get there?
No Outlet is Too Small
Just as you didn’t start out charging premium rates for a comprehensive 16-week coaching program, your pursuit of media attention won’t likely begin at the top either. Instead, concentrate on small, local publications. Weekly newspapers, regional magazines, local news channels are all looking for experts they can interview and quote.
Even better (for you, anyway) it’s tough for a local market to attract the attention of national celebrities. Is Dr. Phil going to appear on the morning show in Columbus, Indiana or Marquette, Michigan? Not likely. But you can.
Not only do these smaller outlets offer you an opportunity to share your message, but they also give you the chance to build your media chops. Here’s another critical reason to aim for these smaller markets: appearing in the media is a skill that must be nurtured. Just as you played endless scales to learn the piano, and wrote 1,000 blog posts before you penned a book, interviewing well takes practice, and there’s no better training than small, local outlets.
Big Markets Are Still Within Reach
Of course, if your dream is the national stage, there is a more direct route. As Jonathon Fields says, anyone can get featured in national media, you “just need to make national-level news!”
Always be on the lookout for media outreach opportunities, whether it’s a chance at a regular column in your hometown newspaper, or a sound byte on the national news. The more media exposure you have, the more you will attract, and before you know it, you might just be sharing the stage with Oprah Winfrey.
One thing’s for sure, getting more media coverage from outlets both big and small will change your brand and your business in three really big ways:
- Boost your credibility
- Increase your visibility
- Position you ahead of your competition.
And all of the above will positively impact the revenue your business or brand generates.
If you want to learn how to 1) get more media and 2) leverage that media in order to make more money then join me and Epic Aprille for the Media and Money Boot Camp on January 13th, 2018 at 10am CST/11am EST.
Let us teach you the system that is going to be a game changer for your business and brand in 2018.
For two hours we will show you how to create your individualized plan to get more money and more media in 2018.
Say yes to greater success in 2018 and join us on January 13th, 2018 at 10am CST / 11am EST/ 8am PST.
Need to know more? Watch this quick video.