For a new business, the ultimate objective of doing promotion and publicity is to spread the word and consequently, increase the revenue.
The truth though, is not all publicity is created equal.
There are many types of publicity, but today we’re going to focus on the main types that make a bottom-line difference in your business:
- Guest posts
- Print magazines
The chart below is an easy way to figure out what types of coverage you want to go after based on your goals, who you want to target, and what you offer.
This chart also highlights how to maximize the media opportunities you get. These are just some quick tips for each type of media.
Check out the video below as I walk you through how to leverage each money making media outlet to your benefit.
Don’t forget that all good media starts with an amazing pitch.
Writing an effective media pitch that gets a journalist to respond is not difficult or complex.
Once you have the process, I can guarantee you’ll be pitching to the press like a pro and getting the responses you want.
The best part? You’ll be able to send these effective media pitches without putting in tons of time or effort.
Click HERE to learn the 5 steps I follow with every client to put together the perfect media pitch!