Is your brand—personal or professional—on Pinterest?
Seventy million people are, with a large number of those being bloggers, companies, brands, and businesses. The opportunities to expand your reach and meet your audience are many on Pinterest, and they come in many unique ways. Though falling under the umbrella of social media marketing, Pinterest has its own special notes and best practices that help make it an extremely fun, exciting place to test, iterate, and add value to those on the network.
We’re quite new into our Pinterest marketing strategies, and we’re excited about improving what we pin and share so that our followers find things as useful and helpful as can be.
We’re grateful for the large amount of Pinterest marketing tips out there. We aimed to try them all.
Here’s what worked for us:
. Pin consistently at least 5x per day
. Schedule your Pins
. Apply for Rich Pins for your website or blog
. Create “Pin It for Later” links
. Design images at the proper size
. Create and Pin images with text
. Write keyword-rich descriptions and boards
. Add a link to your pin descriptions
Let’s talk in more detail about each one.
1. Pin more often, and space out your pins
Perhaps the best change we’ve made to our Pinterest engagement of late is to pin more often.
We’ve gone from pinning once or twice a day to pinning between 7 and 10 times per day.
As a result, we’ve seen 150 percent more engagement on Pinterest.
We found that a schedule between five and 30 pins per day is best.
A few things to consider with a strategy of pinning more:
Scheduling ahead of time has made things infinitely easier for us. We can go through batches of finding and discovering great content to share with our Pinterest friends, and we can place it into a schedule so that it’s spaced out over a few days. This helps with a consistent volume of Pinterest content to share.
Spacing out your pins is hugely helpful for your audience. Instead of folks seeing 10 pins all in a row from us about social media tips, these pins can arrive at Pinterest in a queued schedule, over time, to avoid any bursts of content.
2. Apply for Rich Pins for your website or blog
Rich pins are a free Pinterest feature intended to add greater detail and information on the pins themselves. Think of them as Twitter Cards or the Facebook open graph. They’re designed to make the pinning experience better for pinners and more beneficial for those being pinned.
There are five types of rich pins:
Article pins include the headline, author, story description and link
Product pins include real-time pricing, availability and where to buy
Recipe pins include ingredients, cooking times and serving info
Movie pins include ratings, cast members and reviews
Place pins include an address, phone number and map
Rich pins appear for validated sites. Validation does not happen automatically. You can apply to add rich pins from your own website after checking to see that all the right code is in place.
>> 10 tips to make the most of self publishing
3. Create the right-sized images
Pinterest’s business blog shares a lot of great strategies and tips in its videos and downloads. Here’s one that’s super interesting and actionable.
Vertical pins do best.
The best aspect ratio for Pinterest images is 2:3 or 1:3.5, with a minimum width of 600 pixels.
4. Write better descriptions – keyword-rich, detailed
From the video above, the Pinterest team shares 5 keys to what it’s found to be most valuable in writing up the descriptions of your pins.
. Helpful details
. Okay to be a couple sentences long
. Positive sentiment
. Give the reader something to do. If there’s an action they can take, share the next steps and add a link to somewhere useful.
Pinterest also took the extra step to share some super detailed best practices as well:
Use correct capitalization and punctuation
No promotional information (“10% off” or “Two for $9.99!”)
No salesy calls to action (“Buy now!”)
No references to Pinterest functionality (“Click here to pin!”).
5. Use multiple images within a pin [+ how to]
Have you ever noticed some popular posts on Pinterest that seem to be mosaics?
This multiple-image strategy is one that many have used to great success with DIY posts and how to guides. You place multiple images into one, creating a single image that can be pinned.
Best practices with multi-image mosaics are to use four or fewer separate images in your mega image.
Canva templates work really well for putting something like this together.
Miscellaneous tips and best practices:
Here are a handful of extra Pinterest marketing tips we’re keen to test out and try. Have some of these worked for you?
. Categorize your boards. This will make your pins more easily found and will potentially result in more people following you.
. Find popular group boards via PinGroupie and contribute to these communities.
. Check your Pinterest stats regularly to see the pins from your website and the performance of your pins and boards.
. Avoid adding borders or other alterations (like rounded corners) to Pins.
. Increase brightness and saturation before pinning. Pinterest darkens images slightly when they’re pinned.
. Add a subtle logo or brand name to the bottom corner of the images you create.
. Use Pinterest’s “Like” as a place to store ideas or potential repins.
. Follow individual boards for specific topics.
. Verify your website domain and include a link in your bio.
. Link your Pinterest account to Facebook and Twitter.
. Invite contributors to pin to a board with you.
And this is great advice from the Pinterest team:
Don’t just show people your hiking boots, show them what they can do with your hiking boots.
Pinterest has been a great marketing tool for growing my business.
Want to go deeper into pinterest marketing with my team?
For a limited time, get my 7 Ways to get more traffic To Grow Your Business with Pinterest training for 90% off.
Learn more HERE.