When experts, entrepreneurs, authors and other thought leaders create create a marketing plan they often neglect to include getting more media, one of the most cost-effective methods for small businesses or brands to raise awareness. I think that the reason is simple – many are unaware of the role that media or PR plays in the visibility they are looking for and they don’t realize that media can be incredibly valuable to a small business. And often more media is free.
If you are weighing the benefits of getting more media, here are some reasons why you should consider making it a major part of your strategy.
When a potential customer or client sees third party coverage of a product or service, it is perceived much differently than a traditional advertisement. When a third party, such as the media, endorses a product or service, you gain credibility. Consumers are much more likely to purchase a product or service based on third party endorsement than an advertisement.
Consistent media will help build general awareness of your product, service or brand and will supplement any direct marketing and advertising efforts. This visibility also tends to make your business or brand appear larger and more established than it may be, which may help you secure partnerships, customers and funding.
Chances are the last time you made a purchase you used a search engine to do some online research. Media can help you capitalize on this process. An article at on online news outlet, a broadcast clip posted online, or a news release distributed to web outlets – all of these provide valuable inbound links to your website that increase your rank in Google. A news release distributed online can be delivered to more than 5,500 Web sites and online services such as Yahoo!, AOL and MSN.com, and the release can be further optimized for search engine visibility utilizing keywords..
Media is also good for your bottom line. Media is much less expensive than advertising and the benefits of PR can be much more substantial than the benefits of advertising. One good media placement can lead to a substantial increase in sales and tremendous growth, and because many small businesses and brands have a unique story to tell, they are interesting to the media.
At any given time, there seem to be 1,000 different ways to market your book, brand or business.
It’s not only hard to know what you should be doing. It’s also hard to keep up with all the options that are available.
After years of helping authors, speakers, experts and entrepreneurs build their platforms, and then use those platforms to launch top bestsellers, products and programs – I’ve put together a blueprint of proven marketing and media methods to designed to help you increase your reach and revenue.
Every “AS SEEN” with Nikki Woods session is uniquely tailored to help you master the keys to a successful media and marketing plan.
And we will connect the dots between getting more media and making more money.
In addition, you will learn how to approach the media with confidence, clarity and charisma, allowing you to control both the message and outcome of each opportunity. Most importantly, you’ll learn how to clearly articulate your ideas in a memorable way so that clients, brands and other media outlets will be clamoring for more.
Are you ready to go to the next level and gain more Media, Momentum and Money?
Learn about the many benefits of the “AS SEEN” with Nikki Woods session HERE!