Well, that may be a bit of a stretch.
But you’ve been featured in the media and journalists are starting to contact you, finally recognizing you for the rockstar and expert that you are!
What happens when they come to your web site and try to find information? Can they easily find what they need or instead, do they click off, and visit one of your competitors?
Your media page should be an important component of your PR, sales and marketing plans. It is open and working for you 24/7. Editors and writers often work late at night, on the weekends and holidays when you or your PR and marketing teams are not available. Your website and media page have to be able to provide all the info needed.
Bottom line …
Journalists shouldn’t have to hunt around your website for information they can use to feature you. Make it as easy as possible.
In addition, having a media page:
1. Shows You’re a Trusted Expert
Getting featured in the media is a great way to show that you’re an authority in your field. The more features you have, the more an audience will know, like, and trust you which leads to higher revenue.
2. Shows Social Proof
Getting featured in the media gives your brand/business a stamp of approval. They serve as social proof that you can prove you’re the expert because you’ve been featured in all of these other places.
3. Shows You’re Media Ready
Journalists will assume you aren’t media ready if you don’t have a media page on your site. There’s a greater chance of getting a yes to your pitch if you have proof of other features. Have 5 features before adding a media page. We don’t want to link to just one site!
4. Gives You a Place to Keep Track of Your Features Including:
• Podcast interviews
• Guest posts
• Articles you’re quoted/mentioned in
• Articles that feature you
• Print articles that feature you/your products
• Radio/TV interviews
5. Makes Assets Easy for the Journalist to Find and Download
To eliminate back and forth requests, your media page should have the following things: • Logos. You may want to include several different variations of the company’s logo. For example, many companies have both a dark version of their logo as well as a lighter variation that can be used to ensure contrast and optimal visibility when placed against different backgrounds.
• Screenshots. If you offer an app or software, clear, up-to-date screenshots are a critical piece of the puzzle. Don’t be shy about how many different views you include — the more the merrier.
• Headshots & Bios. At the very least, you want to include high-quality headshots and current bios for any of the company’s CEO, founders, or executives (links to their social media accounts help, too).
• Office photos. These are of lesser importance than the assets listed above, but it’s not uncommon for people to go looking for office photos to use as a featured image or within an article.
I also think it’s a good idea to add topics that you’re able to talk about and suggested interview questions. Journalists may not always need them but they are sure grateful to have them if they do.
If you’re trying to create a great media page, or improve the one you already have, the most important thing to remember is what the user wants: keep it clear and concise, focus on the facts and make everything super easy to find. Don’t forget to include images!
Do you have a media page on your website? Share your thoughts below.