“How do I get more clients?”
It’s the question every entrepreneur asks.
Because clients are the lifeblood of any consulting business.
Without clients, you can’t keep the lights on.
Without clients, you can’t make payroll.
Without clients, you can’t grow.
So how do you get more clients? There’s certainly no silver bullet. I wish I could write a blog post and say do “X” and you’ll have clients knocking down your door today, and for years to come.
Instead, getting new clients takes time, energy, and lots of effort. To get a steady pipeline of clients, you have to invest time into building relationships, networking, and marketing your consultancy.
For a limited time, you can get the New Client Kit for 90%off and receive 17 documents that you can customize them for your own use in working with your clients.
Today, I’m sharing 5 fun and easy strategies that will help you get more clients for your business.
1. Perfect your current client process to receive more referrals.
Take a moment and literally map out (on paper) what your client process will look like. Try to be very specific and streamline your process so that everything flows. Perfecting your process and making everything as smooth as possible for your clients will increase the chances that your clients will refer their friends or peers to you. If they loved working with you, they’ll be quick to share your expertise with everyone they know.
2 . Follow up with potential clients that never purchased.
You probably have some emails from clients who initially inquired about your services and then never emailed you back.
If you’re feeling bold and really want to improve your business, you may even want to email the people who never followed through and ask them why they decided not to purchase from you. This is vulnerable and revealing, but can be one of the most useful and effective things you do to improve your business.
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3. Follow up with past clients to see if they need any additional help.
Do you ever follow up with your past clients to see if they need any extra assistance? Do it! Just shoot them an email to see how things are going and ask if they need any extra help. Oftentimes, they will, but will need that nudge to move you to the top of their to-do list.
Similarly, you might have recently discovered something that you think will surely help your clients. Perhaps it’s a new favorite plugin or an e-book you just wrote that you know they’d love. Send your past client an email letting them know about it. It won’t feel salesy if it’s genuine and they can tell that you’re just looking out for them.
4. Try Facebook ads.
Facebook ads can be a very effective way to reach your target audience and clients for a small amount of money compared to other forms of advertising. Facebook also allows you to create sophisticated audiences to show your ad to. This means that you get to pick everything from their location and gender to which pages they “like” on Facebook and what their interests are. With the right ad, it can be a very effective way to generate new, potential clients.
5. Build your email list and stay in touch with your subscribers.
Building an email list is one of the best things you can do for your business. If you’re a business owner, I highly recommend creating an email list. They allow you to stay in touch with your subscribers in a way that nothing else can. Not everyone will check your social media account or website everyday, but it’s very likely they will check their email, meaning you can “talk” to your potential clients and subscribers just about any time you’d like. This is great for sharing limited-time offerings and promoting your business.
Your email list and newsletter is also a great way to keep your business in the forefront of people’s minds. If you pop up in their inbox each week with helpful tips and advice, they’ll remember you the next time they need to hire someone who does what you do.
These are my best strategies for getting new clients. If you want more help with getting and communicating with new clients, check out my New Client Kit and receive 17 documents that you can customize them for your own use in working with your clients.