Every day, I receive hundreds of pitches from experts, authors, and coaches who want to reach the masses with their message. But the chances are — if their specialty or topic doesn’t immediately grab my attention, I won’t give it a second glance. So today I want to give you my insider tips to grabbing Read more about 4 Better Ways How to Get a Producer’s Attention[…]
If you WOW a customer at the Moment of Truth , the average customer will walk away and tell 5 people about the experience. If you fail to meet the customer’s expectations at the Moment of Truth , customers are very likely to tell 11 people about the problem they had with your company. If Read more about 4 Better Ways to Handle Complaints[…]
When you first start out wanting to start your own business, it can be frightening and even seem impossible. Its the old conundrum about how you can get experience without having experience. But, when you start an online business, you can make your own experience and prove your expertise with just a little work, and Read more about Nine Ways to Show Your Expertise When First Starting Out[…]
You may think that making mistakes is a rookie move, but you’d be surprised how many seasoned presenters make them as well. Whether you are giving a lecture, conducting a business meeting or performing a sales presentation, avoiding these seven common mistakes is paramount. What’s Wrong? Audiences are not very forgiving, especially when it comes Read more about Seven Common Mistakes When Making a Presentation[…]
If you want to earn top dollar for your coaching programs, it’s clear you’ll first have to become the go-to expert in your niche. You’re likely already working toward that goal, and probably have been for some time, but if you’re not quite there yet, here’s how to jumpstart your career. Content Creation. This is Read more about 5 Ways to Uplevel Your Credibility[…]
One of the questions I get all the time from clients is, “Should I consider adding podcasting to my marketing mix?” My answer: Yes! Yes! Yes! Podcasting is a great way to showcase your expertise and connect with others to grow your platform. So let’s start at the very beginning. Podcasting is the relay of Read more about Podcasting Basics for Beginners[…]
You know that a book is a powerful tool for experts, entrepreneurs, speakers and authors. You know that it not only helps to establish your expertise in your market, but it can also exponentially expand your audience. Not only that, but it’s the single best way to get the attention of main stream press outlets, Read more about Experts, Entrepreneurs, Speakers and Authors: 3 Ideas You Can Use to Write Your Book Today[…]
Imagine you had a coaching client who consistently failed to complete her tasks for the week. She couldn’t find the time to get her email opt-in page completed. She was too busy to write the next chapter of her book. She was working too hard and completely forgot to put together her webinar presentation. It Read more about 4 Ways to Stop Being Your Own Worst Client[…]
“There are two types of speakers. Those who get nervous and those who are liars.” Mark Twain Did you know that according to the Wall Street Journal, public speaking is the number one fear in America? The fear of death is ranked number two! That’s right—we seem more afraid of public speaking than we are of physical demise, heights, jumping Read more about 4 Quick Tips to Reduce the Fear of Public Speaking[…]
It’s been proven that people buy from those they know, like, and trust – but a big part of building trust is having years of experience and a certain level of expertise in your field. Think about your own experiences in purchasing products or booking sessions with a coach. You may know and like someone Read more about 8 Ways To Shine A Light On Your Expertise[…]