Looking for a little free media? Who isn’t, right? Savvy authors, speakers, entrepreneurs, and experts are always looking for affordable ways to get more media for their business, brand or book. Being mentioned in the local news, in an industry newsletter or on social media sites can be a big win. Here are Read more about 5 Tools for Media Visibility[…]
If there’s one mistake that new—and sometimes even established—business owners make, it’s this: failing to develop a clear vision of her ideal client. Too often we think our service or product is “for everyone.” And while it might be true that everyone could use your help, it’s simply not possible for you and your brand Read more about 3 East Ways to Identify Your IDEAL Client[…]
It might just be the most stressful decision you ever have to make: what to charge? You’ve got the competition to consider, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your location, and a host Read more about 3 Easy Pricing Strategies to Determine Your Rates[…]
When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? Learn the 7 Steps To Create And Monetize Your Blog with my new Blog Content Planner. You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, Read more about Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It)[…]
Shuri is a marvel. No pun intended. The younger sister to T’Challa (aka the Black Panther) is the most intelligent person in the Marvel Cinematic Universe and leads Wakanda, the most advanced society in the universe. She also happens to be a 16-year-old beautiful black princess who isn’t afraid to speak her mind or show her Read more about Black Panther’s Shuri Inspires More Girls To Pursue STEM[…]
Whether you’re looking to raise your online profile, or hoping to get the word out about a new product or book, media coverage is one of the best ways to get your company noticed. Unfortunately though, getting said coverage isn’t a simple matter of firing off pitches and hoping for the best. Like all Read more about A 5 Step Approach to Getting More Media Coverage[…]
You know how it goes. You pop onto Facebook or Pinterest, and before you know it, you’ve lost 83 minutes to a 30-second task. You’ve “liked” your friends’ updates, read an interesting article, and browsed a few new recipes…but you still haven’t written an email to your subscribers. Sound familiar? The trouble is, as online entrepreneurs, we Read more about Three Tips To Better Automate Your Social Media Posts[…]
Of all the social media networks, LinkedIn is the most business-oriented. The vast majority of LinkedIn users are involved in business of some kind, and therefore can make great connections for authors who want to sell books in bulk to companies, speak at events, or otherwise connect with influential business leaders. Learn the 8 Steps To Read more about 10 Ways Authors Leverage LinkedIn to Promote Their Books[…]
I recently overheard someone say about Periscope, why would I take time to broadcast a message to people just to get bunch of hearts. Even if you decide a particular social media platform isn’t for you, never rule it out without considering how social media overall can be used in your favor. Here are some tips. Read more about 5 Social Media Tips For Authors[…]
The rise of social media has left a most significant fingerprint on our society at large from starting community based movements to building businesses to influencing presidential races. But more than anything else- it’s left its mark on our relationships. I talk with Relationship Coach Shade Butler about the impact of Social Media on Love. Subscribe Read more about Social Media Is Changing Your Relationships in Business and Life[…]