Are You Thinking Too Small and Dooming Your Small Business To Failure?

One problem that many small business owners run into is simply thinking too small. I often have readers writing to me asking for helping to get their business ideas off the ground. I also often hear from folks who have run their small businesses into the ground. There are five key areas where you can Read more about Are You Thinking Too Small and Dooming Your Small Business To Failure?[…]

How to Perform a SWOT Analysis for Your Online Business Idea

If you have an online business idea, chances are that you want to protect that idea. You will also want to do anything and everything you can in order to make that business strive and thrive.   Using a SWOT analysis for your online business idea is a great way to assess your business idea. Read more about How to Perform a SWOT Analysis for Your Online Business Idea[…]

The Art of the Discount: How to Never Lower Your Rates Again

It’s happened to every coach and service provider at one time or another—probably more than once. You offer a proposal or contract, only to have your potential client respond with, “That sounds great, but I can’t afford it.” What do you do? For a lot of coaches, their first response is to lower their rate. Read more about The Art of the Discount: How to Never Lower Your Rates Again[…]

Ten Things You Want to Know about Your Competition

While it is important to evaluate your own business from time to time, it is equally important to evaluate your competition. Here are ten things you want to know about your competition. 1. Identify your competitors – The first and most important aspect of checking out your competitors is to identify who they are. Start Read more about Ten Things You Want to Know about Your Competition[…]

How Long Should It Take to Write a Book and Other Common Questions from Aspiring Authors

Most authors are full of questions. They’re also full of energy, doubts, enthusiasm, hesitation and a whole bunch of conflicting emotions. That’s what happens when you’re excited about an idea and invested in the outcome. So let’s try to answer some of those common questions so you can get down to writing and worry less Read more about How Long Should It Take to Write a Book and Other Common Questions from Aspiring Authors[…]

Make the Most of Your Content: 4 Steps to Integration

How integrated is your content marketing? Do your Facebook posts support your opt-in? Does your blog support your downloadable content? To take your business to the next level, it’s important that your content marketing efforts are integrated. The Heart of Integrated Content Marketing Integrated content marketing means that you’re not only communicating a consistent brand Read more about Make the Most of Your Content: 4 Steps to Integration[…]

3 Surefire Ways to Create In-Demand Products and Services

If there’s one thing that holds promising entrepreneurs back from launching their business, it’s this: a lack of confidence in their products. Sure, you think that new course or workshop is a great idea, but how do you know it will sell? Imagine spending weeks or even months of time—plus the cost of document design, Read more about 3 Surefire Ways to Create In-Demand Products and Services[…]

Communication and Changing Your Business Mindset

Older theories about intelligence dictate to us that we are born a certain way. We have certain traits that others do not possess, others have certain traits that we do not possess, and that is that. There is no room for growth or expansion. Our intelligence is as it always was and there is no Read more about Communication and Changing Your Business Mindset[…]

4-fear-based-decisions-are-bad-for-business

At one point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. Unless you’re Mark Zuckerberg or Bill Gates, chances are you’ve experienced that sinking feeling of a business Read more about 4-fear-based-decisions-are-bad-for-business[…]

Say it With Confidence: 4 Ways to Discuss Rates Like a Pro

Does the topic of money make your mouth dry and your hands sweat? Do you dread that point in a conversation when someone says, “So what do you charge?” You’re not alone. Most of us have difficulty talking about money—especially when it comes to quoting prices for our own work. But if you’re going to Read more about Say it With Confidence: 4 Ways to Discuss Rates Like a Pro[…]