How These 5 Do’s and Don’ts of Pitching Media Can Keep You Out of Trouble

Building a great business requires visibility and brand awareness. As an entrepreneur or influencer, getting your content, products, and services in the public eye is important to your brand. You need a strategy to reach your ideal clients. Pitching for the media can seem like a difficult task, especially when response rates aren’t encouraging. However, Read more about How These 5 Do’s and Don’ts of Pitching Media Can Keep You Out of Trouble[…]

3 Ways To Improve Your Mindset

Occasionally life has a way of making us feel so small and breaking us down. Maybe you ultimately make a decision that you were all set to make an important transformation in your life but something or someone threw you off your high horse before you got going. Some people are not able to really Read more about 3 Ways To Improve Your Mindset[…]

How to Perform a SWOT Analysis for Your Online Business Idea

If you have an online business idea, chances are that you want to protect that idea. You will also want to do anything and everything you can in order to make that business strive and thrive.   Using a SWOT analysis for your online business idea is a great way to assess your business idea. Read more about How to Perform a SWOT Analysis for Your Online Business Idea[…]

Six Ways to Keep Your Website Fresh

Wouldnít you prefer something fresh over something stale? If we were talking food, youíd undoubtedly say yes. Well, websites are much the same. A visitor who continues to find the same old content or images will eventually move on. Below are six ways to ensure that your visitors keep coming back to you for more. Read more about Six Ways to Keep Your Website Fresh[…]

List Building 101: The Basics Explained

Building an email list can be the difference between making just enough to get by on and earning 6 to 7 figures a year. It’s critical not only for making the first product sale but most importantly for the back-end. This is what you sell to your customer after the first sale. This is an Read more about List Building 101: The Basics Explained[…]

The Basics of Good Content Structure

Having good content structure is crucial to writing content that people can easily consume and understand. Having a good structure also makes the writing process easier for you. Here are the main elements to well-structured content.   The Introduction The first sentence of any article needs to be carefully crafted to catch attention. People should Read more about The Basics of Good Content Structure[…]

Ten Things You Want to Know about Your Competition

While it is important to evaluate your own business from time to time, it is equally important to evaluate your competition. Here are ten things you want to know about your competition. 1. Identify your competitors – The first and most important aspect of checking out your competitors is to identify who they are. Start Read more about Ten Things You Want to Know about Your Competition[…]

4 Tips on Getting Media Even If You’re Shy

Often people are scared of the idea of getting media, because they’re worried about having to promote themselves in used-car-salesman kind of way. Or they’re scared of opening themselves up and showing their vulnerabilities, of sharing their story with strangers.   But, as someone who has seen the huge impact getting featured in the media Read more about 4 Tips on Getting Media Even If You’re Shy[…]

One of nation’s few black female physicists, breaks ground in cancer research

I think it’s safe to say that we all know someone who is battling cancer. Fortunately strides are being made help people live longer with cancer and most importantly to improve their quality of life. I talk with Morehouse School of Medicine Physiology Professor Dr. Hadiyah-Nicole Green who has invented a revolutionary laser procedure that leaves little Read more about One of nation’s few black female physicists, breaks ground in cancer research[…]