Which Low-cost Publicity Strategies Are the Best? Learn about 3.

Now you know the tools that aid in increasing your publicity but knowing about them is different from knowing how to use them. When you introduce your business on an online platform, it may seem competitive and somewhat expensive. However, regardless of the misconception that you will have to spend a huge sum of money Read more about Which Low-cost Publicity Strategies Are the Best? Learn about 3.[…]

5 Tools That Get Free Publicity for Your Business That’ll Make Your Hair Stand on End

The major aim of every business is to make a profit. Profit cannot be made if the process of achieving it is faulty. As an entrepreneur, one of the most important strategies to consider is publicity. The right type of publicity will surely drive in loyal customers and adequate brand visibility. Therefore, in order to Read more about 5 Tools That Get Free Publicity for Your Business That’ll Make Your Hair Stand on End[…]

Three Reasons Why Your Media Pitch Should Pack an Emotional Punch

When you’re writing your media pitches, you can write it in such a way that it sounds very factual and impersonal. Or, you can write in a way that really packs an emotional punch. By and large, most will do better with the latter approach. Of course, depending on what media outlet you’re pitching you Read more about Three Reasons Why Your Media Pitch Should Pack an Emotional Punch[…]

REVEALED: How and Where to Generate Revenue Using The Media

For a new business, the ultimate objective of doing promotion and publicity is to spread the word and consequently, increase the revenue. The truth though, is not all publicity is created equal. There are many types of publicity, but today we’re going to focus on the main types that make a bottom-line difference in your Read more about REVEALED: How and Where to Generate Revenue Using The Media[…]

4 Better Ways How to Get a Producer’s Attention

Every day, I receive hundreds of pitches from experts, authors, and coaches who want to reach the masses with their message. But the chances are — if their specialty or topic doesn’t immediately grab my attention, I won’t give it a second glance. So today I want to give you my insider tips to grabbing Read more about 4 Better Ways How to Get a Producer’s Attention[…]

The Ultimate Checklist To a Rockstar Media Interview

Congratulations! If you’ve been contacted by a media representative for an interview it means that your press and publicity (and media outreach) efforts have been successful. Now is the time to capitalize on that success. A great interview will help you not only share information about your company but also build a positive relationship with Read more about The Ultimate Checklist To a Rockstar Media Interview[…]

Ideas on How to Get Local Press Coverage: Newspaper, TV, Radio and More

Getting coverage in your local media may not have the prestige of being featured by national media outlets but it often delivers a better return on investment, especially to locally-based businesses. For small businesses, local outlets are a more realistic target for media coverage than the national press. Residents want to read about local news, Read more about Ideas on How to Get Local Press Coverage: Newspaper, TV, Radio and More[…]

Ways to Building an Excellent Media List

One of the super-tools of a successful public relations strategy is an effective media list and database which documents the key public relation contacts that will create an impact to your story. Another purpose is to pitch to them your story ideas and news alerts for your company or client. It is important to be Read more about Ways to Building an Excellent Media List[…]

3 Reasons To Enter Writing Contests

The chance to win. Many writers are drawn to writing contests as they imagine the possibility of winning the attractive prizes. While these contests promote amazing prices, the environment is highly competitive and writers must be prepared to put forward their best work. It is important to note that most of these contests charge an Read more about 3 Reasons To Enter Writing Contests[…]

7 Tips To Gain Publicity

Identify your target media. Do your research and carefully choose what you want to cover, the media outlets you want to target, and what areas of business or topics they cover. Establish and build relationships with bloggers, columnists, editors, journalists, producers and reporters. Whether you have a new book you’re releasing, a new product you’re Read more about 7 Tips To Gain Publicity[…]