Start Successfully Promoting Books Using PR and Social Media NOW! Here are Three Tips.

You have probably heard it said that people buy from those they know, like and trust… so media coverage and mentions are in the top 3 factors that influence buying decisions. Here is how and why authors should incorporate both PR and social media in their book marketing strategy.

10 Tips For Attracting Media Coverage Like a Boss

When you convince the media to report on a fundraiser or special event you’re holding, or a piece of important news affecting your business, you’re increasing the public knowledge of who you are and what you do – which can then be converted into increased visibility and sales. Here are 10 tips that will help.

There Are 6 Basic Types of Interviews. Which One is Right For You?

An interview is a conversation consisting of questions and answers about a specific topic. In the case of a media interview, the interviewer — a reporter — asks questions and the interviewee — a source — provides answers, right? Yes, but it’s not always that cut and dried. Learn about the 6 basic types of interviews.

You May Not NEED a Press Release – But Here’s Why You May Want to Write One Anyway

While I DO believe in the value of press releases and reports, the truth is, you don’t always need to write one whenever you have news to announce. But, even if you don’t really need one, it can be valuable to write one anyway.

7 Ways to Show You’re An Expert that Aren’t as Bad as You Think

Showcasing your expertise to the media and in your business so journalists and clients can clearly see you value is vital. But you don’t want to brag. Learn how to say say you’re an expert to the media without actually saying the words “I’m an expert.”

Brainstorm Your Press Release Like a Rock Star

Writing and distributing a press release is an effective way to generate awareness, traffic, and profits for your business. It can be an integral part of your content marketing strategy. However, writing a press release is a bit different than writing a blog post. It has a unique format and goals.   Download my template …  Read more about Brainstorm Your Press Release Like a Rock Star[…]

7 Steps to Successfully Distributing Your Press Release

The first step is to Write a Damn Good Press Release. Download my Free Template Now! Getting it into the right hands is the next step. It’s all about distribution. Because you’re probably going to want to leverage several distribution channels, it’s helpful to have a checklist. This handy checklist will help ensure you get Read more about 7 Steps to Successfully Distributing Your Press Release[…]

How Media Pages are Bringing Sexy Back in 5 Different Ways

Well, that may be a bit of a stretch. But you’ve been featured in the media and journalists are starting to contact you, finally recognizing you for the rockstar and expert that you are! What happens when they come to your web site and try to find information? Can they easily find what they need Read more about How Media Pages are Bringing Sexy Back in 5 Different Ways[…]