You May Not NEED a Press Release – But Here’s Why You May Want to Write One Anyway

While I DO believe in the value of press releases and reports, the truth is, you don’t always need to write one whenever you have news to announce. But, even if you don’t really need one, it can be valuable to write one anyway.

Brainstorm Your Press Release Like a Rock Star

Writing and distributing a press release is an effective way to generate awareness, traffic, and profits for your business. It can be an integral part of your content marketing strategy. However, writing a press release is a bit different than writing a blog post. It has a unique format and goals.   Download my template …  Read more about Brainstorm Your Press Release Like a Rock Star[…]

7 Steps to Successfully Distributing Your Press Release

The first step is to Write a Damn Good Press Release. Download my Free Template Now! Getting it into the right hands is the next step. It’s all about distribution. Because you’re probably going to want to leverage several distribution channels, it’s helpful to have a checklist. This handy checklist will help ensure you get Read more about 7 Steps to Successfully Distributing Your Press Release[…]

Ideas on How to Get Local Press Coverage: Newspaper, TV, Radio and More

Getting coverage in your local media may not have the prestige of being featured by national media outlets but it often delivers a better return on investment, especially to locally-based businesses. For small businesses, local outlets are a more realistic target for media coverage than the national press. Residents want to read about local news, Read more about Ideas on How to Get Local Press Coverage: Newspaper, TV, Radio and More[…]

Writing A Press Release in 12 Simple Steps

WHAT IS A PRESS RELEASE? This is a concise, targeted press release that is simply a news release for the purpose of generating public coverage and awareness about a certain newsworthy events.  Writing a press release is as important as never as it helps you target thousands of professional journalists to help you improve your Read more about Writing A Press Release in 12 Simple Steps[…]

7 Tips To Gain Publicity

Identify your target media. Do your research and carefully choose what you want to cover, the media outlets you want to target, and what areas of business or topics they cover. Establish and build relationships with bloggers, columnists, editors, journalists, producers and reporters. Whether you have a new book you’re releasing, a new product you’re Read more about 7 Tips To Gain Publicity[…]

10 ways to identify if your public relations or media company is right for you

PR plays a key function in a successful business. And for PR to be productive you will need to trust more than friendship or basic instincts in choosing an ideal PR company. Since public relations are about communication and steering the company towards realistic targets, you must consider a number or crucial and tangible issues. Read more about 10 ways to identify if your public relations or media company is right for you[…]

7 Steps to Better Marketing For Your Book

You’ve spent your time, energy, and attention creating a book. You’ve worked hard to write the content. You’ve created a professional-looking book cover. You’ve chosen your category, write a description and are ready to publish your book. But, you’re not done yet. Book publishing is competitive. If you’re going to publish a book and you Read more about 7 Steps to Better Marketing For Your Book[…]

How Long Should It Take to Write a Book and Other Common Questions from Aspiring Authors

Most authors are full of questions. They’re also full of energy, doubts, enthusiasm, hesitation and a whole bunch of conflicting emotions. That’s what happens when you’re excited about an idea and invested in the outcome. So let’s try to answer some of those common questions so you can get down to writing and worry less Read more about How Long Should It Take to Write a Book and Other Common Questions from Aspiring Authors[…]

Make the Most of Your Content: 4 Steps to Integration

How integrated is your content marketing? Do your Facebook posts support your opt-in? Does your blog support your downloadable content? To take your business to the next level, it’s important that your content marketing efforts are integrated. The Heart of Integrated Content Marketing Integrated content marketing means that you’re not only communicating a consistent brand Read more about Make the Most of Your Content: 4 Steps to Integration[…]