Ideas on How to Get Local Press Coverage: Newspaper, TV, Radio and More

Getting coverage in your local media may not have the prestige of being featured by national media outlets but it often delivers a better return on investment, especially to locally-based businesses. For small businesses, local outlets are a more realistic target for media coverage than the national press. Residents want[…]

10 ways to identify if your public relations or media company is right for you

PR plays a key function in a successful business. And for PR to be productive you will need to trust more than friendship or basic instincts in choosing an ideal PR company. Since public relations are about communication and steering the company towards realistic targets, you must consider a number[…]

7 Steps to Better Marketing For Your Book

You’ve spent your time, energy, and attention creating a book. You’ve worked hard to write the content. You’ve created a professional-looking book cover. You’ve chosen your category, write a description and are ready to publish your book. But, you’re not done yet. Book publishing is competitive. If you’re going to[…]

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