Ideas on How to Get Local Press Coverage: Newspaper, TV, Radio and More

Getting coverage in your local media may not have the prestige of being featured by national media outlets but it often delivers a better return on investment, especially to locally-based businesses. For small businesses, local outlets are a more realistic target for media coverage than the national press. Residents want[…]

10 Quick Tips on How to Build a Better Media List

One of the first things you need to do to gain great media coverage is to create an excellent media list. A media list documents the key media contacts who would be interested in stories about your business or area of expertise. These media contacts may include journalists, reporters, bloggers,[…]

3 Better Ways To Submit Your Press Release

One of the easiest and most effective ways of sharing exciting news about your company is distributing press releases to journalists. However, journalists receive hundreds of emails everyday from different companies who want to make into their publications, so you have to make sure that you’re applying some best practices[…]