Ideas on How to Get Local Press Coverage: Newspaper, TV, Radio and More

Getting coverage in your local media may not have the prestige of being featured by national media outlets but it often delivers a better return on investment, especially to locally-based businesses. For small businesses, local outlets are a more realistic target for media coverage than the national press. Residents want to read about local news, Read more about Ideas on How to Get Local Press Coverage: Newspaper, TV, Radio and More[…]

Use Customer Feedback to Answer “What Should I Write About Next?”

When you first started your content marketing business, chances are you had no trouble coming up with content ideas. But as you continually put out content, you’ll at some point hit a wall where you’ll start to have trouble coming up with new content ideas. When you get to this point, instead of trying to Read more about Use Customer Feedback to Answer “What Should I Write About Next?”[…]

Six Ways to Keep Your Website Fresh

Wouldnít you prefer something fresh over something stale? If we were talking food, youíd undoubtedly say yes. Well, websites are much the same. A visitor who continues to find the same old content or images will eventually move on. Below are six ways to ensure that your visitors keep coming back to you for more. Read more about Six Ways to Keep Your Website Fresh[…]

5 Ways to Attract Sponsors for Your Live Event

There are many different places you can locate potential sponsors for your events. You can approach customers, vendors, complementary businesses, or even corporations to become sponsors for your event. Know Your Audience – With everything you do, understanding who your audience is will help you plan better events based on the needs and interests of Read more about 5 Ways to Attract Sponsors for Your Live Event[…]

The Basics of Good Content Structure

Having good content structure is crucial to writing content that people can easily consume and understand. Having a good structure also makes the writing process easier for you. Here are the main elements to well-structured content.   The Introduction The first sentence of any article needs to be carefully crafted to catch attention. People should Read more about The Basics of Good Content Structure[…]

How Much Transparency, Is Too Much?

We’ve talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story? Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post monthly income Read more about How Much Transparency, Is Too Much?[…]

3 Elements of a Squeeze Page That Converts

It’s the lead in to your funnel. The one thing that must entice prospective clients to hand over their email address, giving you permission to not only contact them in the future, but to actually sell them things. Coaching, DIY courses, affiliate offers and others. Is yours doing its job? Often times it’s not, and Read more about 3 Elements of a Squeeze Page That Converts[…]

Social Media: Bridging the Gap between Parents and Children

Do you know what your children are doing and saying online?   Tech-Life Expert Stephanie Humphrey who merges her passion for lifestyle media with in-depth tech expertise to show everyday people how empowering, enriching and fun technology can be. Stephanie is driven by the sole purpose of connecting people, particularly those underrepresented in technology, with Read more about Social Media: Bridging the Gap between Parents and Children[…]

5 Ways to Attract Sponsors for Your Live Event

There are many different places you can locate potential sponsors for your events. You can approach customers, vendors, complementary businesses, or even corporations to become sponsors for your event.   Know Your Audience – With everything you do, understanding who your audience is will help you plan better events based on the needs and interests Read more about 5 Ways to Attract Sponsors for Your Live Event[…]

Video: Does It Matter? Yes!

Have you been ignoring the video, hoping it will just go away? Or worse, thinking you can accomplish the same goals without it? I’m here to tell you, the video is going nowhere. YouTube is the second largest search engine in the world, and thousands of hours of video are uploaded each and every day. Read more about Video: Does It Matter? Yes![…]