Ideas on How to Get Local Press Coverage: Newspaper, TV, Radio and More

Getting coverage in your local media may not have the prestige of being featured by national media outlets but it often delivers a better return on investment, especially to locally-based businesses. For small businesses, local outlets are a more realistic target for media coverage than the national press. Residents want[…]

Use Customer Feedback to Answer “What Should I Write About Next?”

When you first started your content marketing business, chances are you had no trouble coming up with content ideas. But as you continually put out content, you’ll at some point hit a wall where you’ll start to have trouble coming up with new content ideas. When you get to this[…]

Six Ways to Keep Your Website Fresh

Wouldnít you prefer something fresh over something stale? If we were talking food, youíd undoubtedly say yes. Well, websites are much the same. A visitor who continues to find the same old content or images will eventually move on. Below are six ways to ensure that your visitors keep coming[…]

5 Ways to Attract Sponsors for Your Live Event

There are many different places you can locate potential sponsors for your events. You can approach customers, vendors, complementary businesses, or even corporations to become sponsors for your event. Know Your Audience – With everything you do, understanding who your audience is will help you plan better events based on[…]