Ways to Building an Excellent Media List

One of the super-tools of a successful public relations strategy is an effective media list and database which documents the key public relation contacts that will create an impact to your story. Another purpose is to pitch to them your story ideas and news alerts for your company or client.[…]

10 Quick Tips on How to Build a Better Media List

One of the first things you need to do to gain great media coverage is to create an excellent media list. A media list documents the key media contacts who would be interested in stories about your business or area of expertise. These media contacts may include journalists, reporters, bloggers,[…]