The Dummies Guide to Tell if You Are an Expert or Nah

“Expert” is just like the term “viral.”  It gets thrown around way too much these days. And when someone asked me about being an expert on a recent live training, I googled to see what others were saying.   Here’s what I found: Most people consider you an expert if: 1) You Have More Knowledge than Read more about The Dummies Guide to Tell if You Are an Expert or Nah[…]

How to Perform a SWOT Analysis for Your Online Business Idea

If you have an online business idea, chances are that you want to protect that idea. You will also want to do anything and everything you can in order to make that business strive and thrive.   Using a SWOT analysis for your online business idea is a great way to assess your business idea. Read more about How to Perform a SWOT Analysis for Your Online Business Idea[…]

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5 Ways To Generate Free Publicity

As a business owner, you want to publicize your business without breaking the bank. In fact, few small business owners have much of an advertising budget, or a public relations manager. That’s okay. There are plenty of ways to attract customers online, if you know where to look. Here are 5 ways to generate FREE Read more about 5 Ways To Generate Free Publicity[…]

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3 Proven Ways Entrepreneurs Can Get Media Exposure

Media exposure can elevate you and your business to new levels. It puts your message in front of a larger audience in a way that is more educational than an advertisement and establishes you as an expert and thought leader in your industry. So how do you get these media exposure opportunities? Check out these Read more about 3 Proven Ways Entrepreneurs Can Get Media Exposure[…]

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Learn How to Make Impact and Income Using the Media

There’s a simple formula for experts, entrepreneurs, authors and speakers that when used correctly will show how to make both IMPACT and INCOME with a book, brand or business leveraging the media.   I’m going on the road in 2018 and showing experts, entrepreneurs, authors and speakers how to make both IMPACT and INCOME with Read more about Learn How to Make Impact and Income Using the Media[…]

Media, Momentum and Money

When experts, entrepreneurs, authors and other thought leaders create create a marketing plan they often neglect to include getting more media, one of the most cost-effective methods for small businesses or brands to raise awareness.  I think that the reason is simple – many are unaware of the role that media or PR plays in the visibility Read more about Media, Momentum and Money[…]