Which Low-cost Publicity Strategies Are the Best? Learn about 3.

Now you know the tools that aid in increasing your publicity but knowing about them is different from knowing how to use them. When you introduce your business on an online platform, it may seem competitive and somewhat expensive. However, regardless of the misconception that you will have to spend a huge sum of money Read more about Which Low-cost Publicity Strategies Are the Best? Learn about 3.[…]

5 Tools That Get Free Publicity for Your Business That’ll Make Your Hair Stand on End

The major aim of every business is to make a profit. Profit cannot be made if the process of achieving it is faulty. As an entrepreneur, one of the most important strategies to consider is publicity. The right type of publicity will surely drive in loyal customers and adequate brand visibility. Therefore, in order to Read more about 5 Tools That Get Free Publicity for Your Business That’ll Make Your Hair Stand on End[…]

3 Media and Marketing Strategies That Could be Cooler than Michael Jordan

Working to grow your list? Who isn’t! You’ve no doubt tried all the usual strategies, such as offering a freebie through a pop-up or sidebar form, hosting a free webinar, or maybe even running Facebook ads.  And while all those techniques can work, they’re not going to produce a large influx of new names and Read more about 3 Media and Marketing Strategies That Could be Cooler than Michael Jordan[…]

The Dummies Guide to Tell if You Are an Expert or Nah

“Expert” is just like the term “viral.”  It gets thrown around way too much these days. And when someone asked me about being an expert on a recent live training, I googled to see what others were saying.   Here’s what I found: Most people consider you an expert if: 1) You Have More Knowledge than Read more about The Dummies Guide to Tell if You Are an Expert or Nah[…]

5 Ways to NOT Completely Suck at Pitching the Media

Getting the media to pay attention can often prove difficult. As an entrepreneur or influencer that runs a business, you need the media to build your brand, boost your visibility, and expand your audience. When you decide to pitch a story, you ought to put your best foot forward. If you haven’t been getting feedback, Read more about 5 Ways to NOT Completely Suck at Pitching the Media[…]

How These 5 Do’s and Don’ts of Pitching Media Can Keep You Out of Trouble

Building a great business requires visibility and brand awareness. As an entrepreneur or influencer, getting your content, products, and services in the public eye is important to your brand. You need a strategy to reach your ideal clients. Pitching for the media can seem like a difficult task, especially when response rates aren’t encouraging. However, Read more about How These 5 Do’s and Don’ts of Pitching Media Can Keep You Out of Trouble[…]

Three Reasons Why Your Media Pitch Should Pack an Emotional Punch

When you’re writing your media pitches, you can write it in such a way that it sounds very factual and impersonal. Or, you can write in a way that really packs an emotional punch. By and large, most will do better with the latter approach. Of course, depending on what media outlet you’re pitching you Read more about Three Reasons Why Your Media Pitch Should Pack an Emotional Punch[…]

5 Better Ways To Market Your Business in 2019

There are more than 25 million small businesses in the United States. As a business owner or marketer, what does this mean for you? It’s simple. You’re up against a ton of competition. How in the world can you stand out? Digital marketing is one great place you should start. I got skilled marketing help Read more about 5 Better Ways To Market Your Business in 2019[…]

REVEALED: How and Where to Generate Revenue Using The Media

For a new business, the ultimate objective of doing promotion and publicity is to spread the word and consequently, increase the revenue. The truth though, is not all publicity is created equal. There are many types of publicity, but today we’re going to focus on the main types that make a bottom-line difference in your Read more about REVEALED: How and Where to Generate Revenue Using The Media[…]

The Anatomy of a Perfect Media Pitch

REVEALED: Everything that’s wrong with your media pitch and how to make it perfect and powerful in as little as 30 minutes. Go to www.PerfectPitchProcess.com to get my 5 step process for pitching the media and getting a YES. Pitching the media is a bit of a gamble. There’s really no guarantee that a journalist Read more about The Anatomy of a Perfect Media Pitch[…]