Ideas on How to Get Local Press Coverage: Newspaper, TV, Radio and More

Getting coverage in your local media may not have the prestige of being featured by national media outlets but it often delivers a better return on investment, especially to locally-based businesses. For small businesses, local outlets are a more realistic target for media coverage than the national press. Residents want[…]

15 Free or Affordable PR Tools to Help With Getting More Media for Your Business

A successful PR campaign will help your business in many ways: raise awareness, add credibility, give you a positive overall image, and get that brand reputation within its community.  However, it sounds easy but it is labor intensive and time consuming. PR trends have evolved, and the same time various[…]