How These 5 Do’s and Don’ts of Pitching Media Can Keep You Out of Trouble

Building a great business requires visibility and brand awareness. As an entrepreneur or influencer, getting your content, products, and services in the public eye is important to your brand. You need a strategy to reach your ideal clients. Pitching for the media can seem like a difficult task, especially when response rates aren’t encouraging. However, Read more about How These 5 Do’s and Don’ts of Pitching Media Can Keep You Out of Trouble[…]

Three Reasons Why Your Media Pitch Should Pack an Emotional Punch

When you’re writing your media pitches, you can write it in such a way that it sounds very factual and impersonal. Or, you can write in a way that really packs an emotional punch. By and large, most will do better with the latter approach. Of course, depending on what media outlet you’re pitching you Read more about Three Reasons Why Your Media Pitch Should Pack an Emotional Punch[…]

How To Pitch To The Media: The 4 No-Fail Strategies

Creating an excellent pitch is very important for a brand or business when it comes to successfully getting media. It is the best way you can convey your stories to the media. Simply sending them a pitch will not guarantee you media coverage. Pitching to the media can be a crucial part and it requires Read more about How To Pitch To The Media: The 4 No-Fail Strategies[…]

The Right Media Mix Can Make the Difference

Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions. However, there is much more to branding than Read more about The Right Media Mix Can Make the Difference[…]

10 ways to identify if your public relations or media company is right for you

PR plays a key function in a successful business. And for PR to be productive you will need to trust more than friendship or basic instincts in choosing an ideal PR company. Since public relations are about communication and steering the company towards realistic targets, you must consider a number or crucial and tangible issues. Read more about 10 ways to identify if your public relations or media company is right for you[…]

Nine Ways to Show Your Expertise When First Starting Out

When you first start out wanting to start your own business, it can be frightening and even seem impossible. Its the old conundrum about how you can get experience without having experience. But, when you start an online business, you can make your own experience and prove your expertise with just a little work, and Read more about Nine Ways to Show Your Expertise When First Starting Out[…]

Seven Common Mistakes When Making a Presentation

You may think that making mistakes is a rookie move, but you’d be surprised how many seasoned presenters make them as well. Whether you are giving a lecture, conducting a business meeting or performing a sales presentation, avoiding these seven common mistakes is paramount. What’s Wrong? Audiences are not very forgiving, especially when it comes Read more about Seven Common Mistakes When Making a Presentation[…]

The Art of the Discount: How to Never Lower Your Rates Again

It’s happened to every coach and service provider at one time or another—probably more than once. You offer a proposal or contract, only to have your potential client respond with, “That sounds great, but I can’t afford it.” What do you do? For a lot of coaches, their first response is to lower their rate. Read more about The Art of the Discount: How to Never Lower Your Rates Again[…]

Podcasting Tips: 40 Great Questions to Ask in an Interview

Once you have booked guests for your podcast, it will be time to start preparing for what you hope will be a great interview. There are a number of questions to ask in each interview that can break the ice and get the interview off to a good start. These questions can apply to every Read more about Podcasting Tips: 40 Great Questions to Ask in an Interview[…]

7 Steps to Better Marketing For Your Book

You’ve spent your time, energy, and attention creating a book. You’ve worked hard to write the content. You’ve created a professional-looking book cover. You’ve chosen your category, write a description and are ready to publish your book. But, you’re not done yet. Book publishing is competitive. If you’re going to publish a book and you Read more about 7 Steps to Better Marketing For Your Book[…]