Ways to Building an Excellent Media List

One of the super-tools of a successful public relations strategy is an effective media list and database which documents the key public relation contacts that will create an impact to your story. Another purpose is to pitch to them your story ideas and news alerts for your company or client.[…]

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5 Ways To Generate Free Publicity

As a business owner, you want to publicize your business without breaking the bank. In fact, few small business owners have much of an advertising budget, or a public relations manager. That’s okay. There are plenty of ways to attract customers online, if you know where to look. Here are[…]

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How To Make Impact and Income through Networking

They say the fortune is in the follow up. I talk with Willie from eWomen Networfollow-up about the different methods of following up. I also share how different networking strategies can be applied to getting more media coverage.   I’m going on the road in 2018 and showing experts, entrepreneurs,[…]

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10 Ways To Leverage Media Coverage

Your business has just earned an interview or article from a major news outlet and the exposure has the potential to take the business to the next level. Don’t sit back and wait for a flood of new customers. Instead, play an active role in getting the most out of[…]

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Learn How to Make Impact and Income Using the Media

There’s a simple formula for experts, entrepreneurs, authors and speakers that when used correctly will show how to make both IMPACT and INCOME with a book, brand or business leveraging the media.   I’m going on the road in 2018 and showing experts, entrepreneurs, authors and speakers how to make[…]