There Are 6 Basic Types of Interviews. Which One is Right For You?

An interview is a conversation consisting of questions and answers about a specific topic. In the case of a media interview, the interviewer — a reporter — asks questions and the interviewee — a source — provides answers, right? Yes, but it’s not always that cut and dried. Learn about the 6 basic types of interviews.

Television Interviews Gone Wrong and How To Fix Them

As publicists, one of our main roles after booking a TV interview for a client is to help train and prepare them for their on-air segment. Often times, clients express nervousness prior to appearing in front of the camera, especially after learning that the interview is live (yup, that means no do-overs!). And while the Read more about Television Interviews Gone Wrong and How To Fix Them[…]

Podcasting Tips: 40 Great Questions to Ask in an Interview

Once you have booked guests for your podcast, it will be time to start preparing for what you hope will be a great interview. There are a number of questions to ask in each interview that can break the ice and get the interview off to a good start. These questions can apply to every Read more about Podcasting Tips: 40 Great Questions to Ask in an Interview[…]

How Newspapers and Magazines Find Great Content

Newspapers and magazines produce some of the most unique and well-researched content in the world. As a rule of thumb, content that’s printed in a newspaper is usually more carefully checked than content found on the internet. Online, a lot of websites tend to have similar information. Often time’s content writers do most of their Read more about How Newspapers and Magazines Find Great Content[…]

Getting Your Business in the News (Guest post for SucceedAsYourOwnBoss.com)

Nikki Woods is a media expert, best-selling author and motivational speaker as well as the former senior producer of the nationally-syndicated “Tom Joyner Morning Show, an urban radio show that reaches more than 8 million people each day. Her company, NikkiWoodsMedia.com, helps speakers, experts, entrepreneurs and authors get the visibility they need, to build the Read more about Getting Your Business in the News (Guest post for SucceedAsYourOwnBoss.com)[…]

16 Tips for Giving a Successful Interview

There are a number of ways to conduct an interview on your podcast that can contribute to its success.   1. Be organized Know how long the interview will take and how many questions you plan to ask. When inviting your guest, you can then give them an idea of how much of a time Read more about 16 Tips for Giving a Successful Interview[…]

7 Tips for Conducting a Rock Star Interview

Conducting a good interview is a great skill to have as an entrepreneur—for your website, for your blog, for your podcast, and so much more. You can generate unique and refreshing content for your audience. You don’t need to be the expert to deliver expert advice. It can raise your level of authority simply because of the public association that you have with the interviewee. Read more about 7 Tips for Conducting a Rock Star Interview[…]

Lessons Learned: 3 Things A Lost Client Really Tells You

  We’ve all lost clients. Sometimes it’s our fault. Sometimes it’s theirs. Sometimes it’s out of everyone’s control. But no matter the reason, there is something to be learned from a lost client. A system to review lost clients will help keep your business improving and growing. Learn a better way to get and keep Read more about Lessons Learned: 3 Things A Lost Client Really Tells You[…]

4 Basic Rules For Any Media Interview

  Have you been asked by a journalist for an interview but you are unsure how to maximize the opportunity? Here are 4 simple things you can do before an interview to ensure you are fully prepared. Thanks so much for watching!  Here’s the link to grab my free guide on media techniques:  bit.ly/GeneralInterviewTips Ps. Subscribe to Read more about 4 Basic Rules For Any Media Interview[…]