When you convince the media to report on a fundraiser or special event you’re holding, or a piece of important news affecting your business, you’re increasing the public knowledge of who you are and what you do – which can then be converted into increased visibility and sales. Here are 10 tips that will help.
An interview is a conversation consisting of questions and answers about a specific topic. In the case of a media interview, the interviewer — a reporter — asks questions and the interviewee — a source — provides answers, right? Yes, but it’s not always that cut and dried. Learn about the 6 basic types of interviews.
To create a winning media strategy, it’s important to know the basics. Here are the 3 things every great media strategy needs.
Showcasing your expertise to the media and in your business so journalists and clients can clearly see you value is vital. But you don't want to brag. Learn how to say say you’re an expert to the media without actually saying the words “I’m an expert.”
Well, that may be a bit of a stretch. But [...]
“Expert” is just like the term “viral.” It gets thrown [...]
If you have an online business idea, chances are that [...]
When you first start out wanting to start your own [...]