When you convince the media to report on a fundraiser or special event you’re holding, or a piece of important news affecting your business, you’re increasing the public knowledge of who you are and what you do – which can then be converted into increased visibility and sales. Here are 10 tips that will help.
An interview is a conversation consisting of questions and answers about a specific topic. In the case of a media interview, the interviewer — a reporter — asks questions and the interviewee — a source — provides answers, right? Yes, but it’s not always that cut and dried. Learn about the 6 basic types of interviews.
To create a winning media strategy, it’s important to know the basics. Here are the 3 things every great media strategy needs.
Showcasing your expertise to the media and in your business so journalists and clients can clearly see you value is vital. But you don’t want to brag. Learn how to say say you’re an expert to the media without actually saying the words “I’m an expert.”
Well, that may be a bit of a stretch. But you’ve been featured in the media and journalists are starting to contact you, finally recognizing you for the rockstar and expert that you are! What happens when they come to your web site and try to find information? Can they easily find what they need Read more about How Media Pages are Bringing Sexy Back in 5 Different Ways[…]
“Expert” is just like the term “viral.” It gets thrown around way too much these days. And when someone asked me about being an expert on a recent live training, I googled to see what others were saying. Here’s what I found: Most people consider you an expert if: 1) You Have More Knowledge than Read more about The Dummies Guide to Tell if You Are an Expert or Nah[…]
Headlines serve the purpose of getting the attention of the reader. With a good headline, the reader gets intrigued to read the article, brochure, newsletter or ad. There are many techniques employed to produce effective headlines. Create such a headline that it creates curiosity to the reader. This can be done by asking a provocative Read more about Easy Tips for Writing Effective Headlines[…]
Once you experience success you will be able to look back and realize that you achieve all success pretty much the same way. You set a goal, follow through on the tasks needed to be done for achieving results, keep an open mind, learn from others, track your successes and learn from failure. It’s the Read more about How to Create a Pattern of Success[…]
If you have an online business idea, chances are that you want to protect that idea. You will also want to do anything and everything you can in order to make that business strive and thrive. Using a SWOT analysis for your online business idea is a great way to assess your business idea. Read more about How to Perform a SWOT Analysis for Your Online Business Idea[…]
When you first start out wanting to start your own business, it can be frightening and even seem impossible. Its the old conundrum about how you can get experience without having experience. But, when you start an online business, you can make your own experience and prove your expertise with just a little work, and Read more about Nine Ways to Show Your Expertise When First Starting Out[…]