4 Better Ways to Handle Complaints

If you WOW a customer at the Moment of Truth , the average customer will walk away and tell 5 people about the experience. If you fail to meet the customer’s expectations at the Moment of Truth , customers are very likely to tell 11 people about the problem they had with your company. If Read more about 4 Better Ways to Handle Complaints[…]

5 Top Ways to Get Your Audience Involved in Your Presentation

How soon does your butt get tired in the seat during a presentation? If you know the answer, then you’ve probably been to some pretty boring talks. If not, then just maybe you’ve encountered a speaker who knows the value of audience participation. We are going to tap into how to get and keep your Read more about 5 Top Ways to Get Your Audience Involved in Your Presentation[…]

Use Customer Feedback to Answer “What Should I Write About Next?”

When you first started your content marketing business, chances are you had no trouble coming up with content ideas. But as you continually put out content, you’ll at some point hit a wall where you’ll start to have trouble coming up with new content ideas. When you get to this point, instead of trying to Read more about Use Customer Feedback to Answer “What Should I Write About Next?”[…]

The Art of the Discount: How to Never Lower Your Rates Again

It’s happened to every coach and service provider at one time or another—probably more than once. You offer a proposal or contract, only to have your potential client respond with, “That sounds great, but I can’t afford it.” What do you do? For a lot of coaches, their first response is to lower their rate. Read more about The Art of the Discount: How to Never Lower Your Rates Again[…]

5 Ways to Attract Sponsors for Your Live Event

There are many different places you can locate potential sponsors for your events. You can approach customers, vendors, complementary businesses, or even corporations to become sponsors for your event. Know Your Audience – With everything you do, understanding who your audience is will help you plan better events based on the needs and interests of Read more about 5 Ways to Attract Sponsors for Your Live Event[…]

List Building 101: The Basics Explained

Building an email list can be the difference between making just enough to get by on and earning 6 to 7 figures a year. It’s critical not only for making the first product sale but most importantly for the back-end. This is what you sell to your customer after the first sale. This is an Read more about List Building 101: The Basics Explained[…]

Ten Things You Want to Know about Your Competition

While it is important to evaluate your own business from time to time, it is equally important to evaluate your competition. Here are ten things you want to know about your competition. 1. Identify your competitors – The first and most important aspect of checking out your competitors is to identify who they are. Start Read more about Ten Things You Want to Know about Your Competition[…]

4-fear-based-decisions-are-bad-for-business

At one point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. Unless you’re Mark Zuckerberg or Bill Gates, chances are you’ve experienced that sinking feeling of a business Read more about 4-fear-based-decisions-are-bad-for-business[…]

Need More Clients? 3 Ways To Think Like a Farmer to Grow Your Business

Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward. He prepared the ground following last year’s harvest. He planted seeds in the spring. He Read more about Need More Clients? 3 Ways To Think Like a Farmer to Grow Your Business[…]

5 Ways to Attract Sponsors for Your Live Event

There are many different places you can locate potential sponsors for your events. You can approach customers, vendors, complementary businesses, or even corporations to become sponsors for your event.   Know Your Audience – With everything you do, understanding who your audience is will help you plan better events based on the needs and interests Read more about 5 Ways to Attract Sponsors for Your Live Event[…]