Ideas on How to Get Local Press Coverage: Newspaper, TV, Radio and More

Getting coverage in your local media may not have the prestige of being featured by national media outlets but it often delivers a better return on investment, especially to locally-based businesses. For small businesses, local outlets are a more realistic target for media coverage than the national press. Residents want[…]

10 ways to identify if your public relations or media company is right for you

PR plays a key function in a successful business. And for PR to be productive you will need to trust more than friendship or basic instincts in choosing an ideal PR company. Since public relations are about communication and steering the company towards realistic targets, you must consider a number[…]

Nine Ways to Show Your Expertise When First Starting Out

When you first start out wanting to start your own business, it can be frightening and even seem impossible. Its the old conundrum about how you can get experience without having experience. But, when you start an online business, you can make your own experience and prove your expertise with[…]

Six Ways to Keep Your Website Fresh

Wouldnít you prefer something fresh over something stale? If we were talking food, youíd undoubtedly say yes. Well, websites are much the same. A visitor who continues to find the same old content or images will eventually move on. Below are six ways to ensure that your visitors keep coming[…]