Ideas on How to Get Local Press Coverage: Newspaper, TV, Radio and More

Getting coverage in your local media may not have the prestige of being featured by national media outlets but it often delivers a better return on investment, especially to locally-based businesses. For small businesses, local outlets are a more realistic target for media coverage than the national press. Residents want to read about local news, Read more about Ideas on How to Get Local Press Coverage: Newspaper, TV, Radio and More[…]

The Right Media Mix Can Make the Difference

Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions. However, there is much more to branding than Read more about The Right Media Mix Can Make the Difference[…]

10 ways to identify if your public relations or media company is right for you

PR plays a key function in a successful business. And for PR to be productive you will need to trust more than friendship or basic instincts in choosing an ideal PR company. Since public relations are about communication and steering the company towards realistic targets, you must consider a number or crucial and tangible issues. Read more about 10 ways to identify if your public relations or media company is right for you[…]

Nine Ways to Show Your Expertise When First Starting Out

When you first start out wanting to start your own business, it can be frightening and even seem impossible. Its the old conundrum about how you can get experience without having experience. But, when you start an online business, you can make your own experience and prove your expertise with just a little work, and Read more about Nine Ways to Show Your Expertise When First Starting Out[…]

Six Ways to Keep Your Website Fresh

Wouldnít you prefer something fresh over something stale? If we were talking food, youíd undoubtedly say yes. Well, websites are much the same. A visitor who continues to find the same old content or images will eventually move on. Below are six ways to ensure that your visitors keep coming back to you for more. Read more about Six Ways to Keep Your Website Fresh[…]

List Building 101: The Basics Explained

Building an email list can be the difference between making just enough to get by on and earning 6 to 7 figures a year. It’s critical not only for making the first product sale but most importantly for the back-end. This is what you sell to your customer after the first sale. This is an Read more about List Building 101: The Basics Explained[…]

What’s Your Why? Three Different Types

When you first hung out your virtual shingle, you likely were thinking: “I can’t wait to get away from this awful job.” “I just want to be home with my kids.” “This dead-end job is going nowhere.” “I’m tired of working crazy hours and holidays.” “I know I’m worth more than they’re paying me.” These Read more about What’s Your Why? Three Different Types[…]

3 Surefire Ways to Create In-Demand Products and Services

If there’s one thing that holds promising entrepreneurs back from launching their business, it’s this: a lack of confidence in their products. Sure, you think that new course or workshop is a great idea, but how do you know it will sell? Imagine spending weeks or even months of time—plus the cost of document design, Read more about 3 Surefire Ways to Create In-Demand Products and Services[…]

You Are Your Brand: Two Important Components You Need To Nail

Here’s a secret successful marketers know: customers don’t buy a product. They buy you.   Your personality. Your experience. The unique qualities only you possess.   There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a Read more about You Are Your Brand: Two Important Components You Need To Nail[…]

Are You Using The Power of Choice?

Contributed by Paula Picard Psychic and Spiritual Teacher   All that you create or do not create in your life- comes from choice. Embrace and understand the dynamics of this essential ingredient of power. You suffer when you dis-empower yourself by feeling that you are not in control of your destiny. Freedom lies in understanding that you choose Read more about Are You Using The Power of Choice?[…]