Ways to Building an Excellent Media List

One of the super-tools of a successful public relations strategy is an effective media list and database which documents the key public relation contacts that will create an impact to your story. Another purpose is to pitch to them your story ideas and news alerts for your company or client.[…]

The Art of Being Shareable for Experts, Authors, Speakers and Entrepreneurs

Ever wonder what makes some Facebook posts, videos, or blogs “go viral,” while yours are lucky to have 7 shares and two comments? Learn more about how to GET SEEN! While it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content, if you[…]

Blogging Basics: How to Get More Eyes on Your Website

The internet has an insatiable appetite for information. Billions of searches are conducted every single day looking for everything from how to bake an apple pie to why zebras have stripes. For anyone who conducts business online, these searches represent a steady flow of potential customers who are looking for[…]