Ways to Building an Excellent Media List

One of the super-tools of a successful public relations strategy is an effective media list and database which documents the key public relation contacts that will create an impact to your story. Another purpose is to pitch to them your story ideas and news alerts for your company or client.[…]

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Money Matters: How to Systematize Everything from Invoicing To Tax Preparation

    Here’s an all-too-common scenario: A seemingly successful coach (or service provider) is hard at work growing her business. She’s working lots of hours, and her hourly rate is respectable. But her cash flow is dismal.   Why?   Because she’s working so hard that finding the time to[…]

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Get More Mileage From Live Video With These Three Quick Tips

Live video is undoubtedly the hottest new marketing tool to come along in a while. Apps such as Periscope and Zoom and now Facebook Live make it dead easy to anyone with a smart phone to grab their 15 minutes of fame. And if you’re consistent, personable, and have just[…]