3 Major Mistakes Businesses Make When Pitching to Media Outlets

Having interviewed a LOT of people throughout my media career and having coached nearly as many in how to get more media for their own businesses, I have seen a pattern of 3 major mistakes businesses make when pitching to media outlets. Grab your FREE media planner!

The Exact Steps I Go Through When I Put Together a Media Campaign

Creating your own media campaign, distributing it and monitoring its impact can be an overwhelming process but it doesn’t have to be. In this video I walk you through the exact steps I go through when I put together a media campaign for a client. Plus grab this free media planner to organize the data!  […]

The Three Golden Rules Of Media For Authors

Before you dive into this blog, grab this free media planner to help you plan publicity for your book, brand or business! FREE MEDIA PLANNER The hard work, you think, is over. You’ve labored into many late nights writing your book, struggled to literally make sure every “i” is dotted and every “t” crossed. Your […]

Solid Tips to Building A Successful Author Platform

There’s much more to launching a book than just writing it. Grab this free ebook with tips on building your author platform then keep reading! In today’s DIY multimedia world, authors are expected to be online personalities and savvy marketers. The truth is that, while some publishers provide a degree of marketing and publicity, it’s […]

9 Marketing Tips For First Time Authors

(Grab this FREE book marketing timeline!) OK, so you’ve written a book. It’s not a Big Six publisher (the great majority of books are published by the rest) and they don’t have much of a marketing budget. Your publisher will not be taking out ads in the Times – or anywhere else with an established […]

4 Ways to Create a Reader Community

Want to grow a passionate reader community online? Well, you’re in luck! Because today ANYONE can build a loyal following on and offline. Below are four tips to create your reader community. Get a FREE branding sheet for your book: bit.ly/brandingonesheet

7 Ways to Build Your Platform Before You Write That Book

So you want to write a book. And I guess you want to sell it too. While you’re writing, don’t forget to start on marketing activities that will pave the way to successfully launching your book. Building your author platform is the first step. The goal is to create and launch a platform that quickly […]

The Three Most Effective Book Marketing Strategies

I’m constantly amazed by the sheer number of writers who are about to release their first book, or have already released their first book, and have zero marketing in place. Get your FREE branding one sheet for your book!