I had so many inboxes after my FaceBook Live, “Want to Be a ‘Go-To’ Expert For the Media? Here’s Five Qualities You Should Have“ that I decided to record a short video on the ways you can tell whether or not you’re an expert. Grab your FREE media planner!
The media falls out of love with experts very quickly. When that happens, another expert will just as quickly fill the void. Will you be ready to take on that role? Want to learn how to have staying power? If you want to be a “go-to” expert for the media, here’s five qualities you should […]
Having interviewed a LOT of people throughout my media career and having coached nearly as many in how to get more media for their own businesses, I have seen a pattern of 3 major mistakes businesses make when pitching to media outlets. Grab your FREE media planner!
Creating your own media campaign, distributing it and monitoring its impact can be an overwhelming process but it doesn’t have to be. In this video I walk you through the exact steps I go through when I put together a media campaign for a client. Plus grab this free media planner to organize the data! […]
Before you dive into this blog, grab this free media planner to help you plan publicity for your book, brand or business! FREE MEDIA PLANNER The hard work, you think, is over. You’ve labored into many late nights writing your book, struggled to literally make sure every “i” is dotted and every “t” crossed. Your […]
There’s much more to launching a book than just writing it. Grab this free ebook with tips on building your author platform then keep reading! In today’s DIY multimedia world, authors are expected to be online personalities and savvy marketers. The truth is that, while some publishers provide a degree of marketing and publicity, it’s […]
(Grab this FREE book marketing timeline!) OK, so you’ve written a book. It’s not a Big Six publisher (the great majority of books are published by the rest) and they don’t have much of a marketing budget. Your publisher will not be taking out ads in the Times – or anywhere else with an established […]
Want to grow a passionate reader community online? Well, you’re in luck! Because today ANYONE can build a loyal following on and offline. Below are four tips to create your reader community. Get a FREE branding sheet for your book: bit.ly/brandingonesheet
So you want to write a book. And I guess you want to sell it too. While you’re writing, don’t forget to start on marketing activities that will pave the way to successfully launching your book. Building your author platform is the first step. The goal is to create and launch a platform that quickly […]
I’m constantly amazed by the sheer number of writers who are about to release their first book, or have already released their first book, and have zero marketing in place. Get your FREE branding one sheet for your book!