Three Reasons Why Your Content Should Pack an Emotional Punch

When you’re writing content online, you can write it in such a way that it sounds very factual and impersonal. Or, you can write in a way that really packs an emotional punch. By and large, most small publishers will do better with the latter approach. Of course, if you’re starting a website like Wikipedia […]

3 Surefire Ways to Create In-Demand Products and Services

If there’s one thing that holds promising entrepreneurs back from launching their business, it’s this: a lack of confidence in their products. Sure, you think that new course or workshop is a great idea, but how do you know it will sell? Imagine spending weeks or even months of time—plus the cost of document design, […]

Communication and Changing Your Business Mindset

Older theories about intelligence dictate to us that we are born a certain way. We have certain traits that others do not possess, others have certain traits that we do not possess, and that is that. There is no room for growth or expansion. Our intelligence is as it always was and there is no […]

Podcasting Basics for Beginners

One of the questions I get all the time from clients is, “Should I consider adding podcasting to my marketing mix?” My answer: Yes! Yes! Yes! Podcasting is a great way to showcase your expertise and connect with others to grow your platform. So let’s start at the very beginning. Podcasting is the relay of […]

How to Turn a Dream Into a Workable Plan

As a coach, it can be difficult to watch the lack of progress of so many promising entrepreneurs and coaches. They’ve dreamed for so long about creating a solid, sustainable business, and yet, all they do is dream. You know the people I’m talking about. They attend conferences, sign up for free webinars, buy paid […]

3 Media and Marketing Strategies You Can’t Afford to Ignore

Working to grow your list? Who isn’t! You’ve no doubt tried all the usual strategies, such as offering a freebie through a pop-up or sidebar form, hosting a free webinar, or maybe even running Facebook ads. And while all those techniques can work, they’re not going to produce a large influx of new names and […]

Webinar Timeline: A Proven Outline for Webinar Success

Does the thought of putting together a training webinar stop you cold? If you’re feeling overwhelmed at the possibilities, you’re not alone. Many small business owners freeze up at the prospect of creating an hour-long presentation. The good news is, it’s not that difficult if you have a plan to follow. First 5 Minutes Here’s […]

Getting Your Business in the News (Guest post for SucceedAsYourOwnBoss.com)

Nikki Woods is a media expert, best-selling author and motivational speaker as well as the former senior producer of the nationally-syndicated “Tom Joyner Morning Show, an urban radio show that reaches more than 8 million people each day. Her company, NikkiWoodsMedia.com, helps speakers, experts, entrepreneurs and authors get the visibility they need, to build the […]

How Much Transparency, Is Too Much?

We’ve talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story? Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post monthly income […]

3 Elements of a Squeeze Page That Converts

It’s the lead in to your funnel. The one thing that must entice prospective clients to hand over their email address, giving you permission to not only contact them in the future, but to actually sell them things. Coaching, DIY courses, affiliate offers and others. Is yours doing its job? Often times it’s not, and […]