Getting Your Business in the News (Guest post for SucceedAsYourOwnBoss.com)

Nikki Woods is a media expert, best-selling author and motivational speaker as well as the former senior producer of the nationally-syndicated “Tom Joyner Morning Show, an urban radio show that reaches more than 8 million people each day. Her company, NikkiWoodsMedia.com, helps speakers, experts, entrepreneurs and authors get the visibility they need, to build the […]

How Much Transparency, Is Too Much?

We’ve talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story? Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post monthly income […]

3 Elements of a Squeeze Page That Converts

It’s the lead in to your funnel. The one thing that must entice prospective clients to hand over their email address, giving you permission to not only contact them in the future, but to actually sell them things. Coaching, DIY courses, affiliate offers and others. Is yours doing its job? Often times it’s not, and […]

3 SMART BUSINESS INVESTMENTS YOU’RE PROBABLY NOT MAKING

I get it. You’re a solo-preneur. You’re proud of the fact that you’ve bootstrapped your business from the ground up, tackling every task that comes your way. You built your first website, dove in and learned how to edit and upload videos to YouTube, figured out how to format your email newsletter, and even wrestled […]

4-fear-based-decisions-are-bad-for-business

At one point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. Unless you’re Mark Zuckerberg or Bill Gates, chances are you’ve experienced that sinking feeling of a business […]

3 Surefire Ways to Create In-Demand Products and Services

If there’s one thing that holds promising entrepreneurs back from launching their business, it’s this: a lack of confidence in their products. Sure, you think that new course or workshop is a great idea, but how do you know it will sell? Imagine spending weeks or even months of time—plus the cost of document design, […]

4 Ways to Get More Eyes on Your Live Videos

Live, streaming video is the hottest new thing for marketing your coaching or service biz, but if you can’t get eyes on your video, it won’t work as well as it could. And let’s face it; traffic is the toughest nut to crack, no matter which technique you’re using. Here’s how to easily draw a […]

You Are Your Brand: Two Important Components You Need To Nail

Here’s a secret successful marketers know: customers don’t buy a product. They buy you.   Your personality. Your experience. The unique qualities only you possess.   There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a […]

2 Little Known Mindset Tricks of Successful Entrepreneurs

Want to know what sets the uber-successful apart from the wannabe entrepreneurs?   It’s not money, or brilliant ideas, or even powerful friends. All of those things (and more) are nice to have, but they’re not a requirement of success. What is a must-have, though, is a good attitude. Without the proper mindset, you’ll constantly […]