You have probably heard it said that people buy from those they know, like and trust… so media coverage and mentions are in the top 3 factors that influence buying decisions. Here is how and why authors should incorporate both PR and social media in their book marketing strategy.
When you convince the media to report on a fundraiser or special event you’re holding, or a piece of important news affecting your business, you’re increasing the public knowledge of who you are and what you do – which can then be converted into increased visibility and sales. Here are 10 tips that will help.
An interview is a conversation consisting of questions and answers about a specific topic. In the case of a media interview, the interviewer — a reporter — asks questions and the interviewee — a source — provides answers, right? Yes, but it’s not always that cut and dried. Learn about the 6 basic types of interviews.
To create a winning media strategy, it’s important to know the basics. Here are the 3 things every great media strategy needs.
While I DO believe in the value of press releases and reports, the truth is, you don’t always need to write one whenever you have news to announce. But, even if you don’t really need one, it can be valuable to write one anyway.
Showcasing your expertise to the media and in your business so journalists and clients can clearly see you value is vital. But you don’t want to brag. Learn how to say say you’re an expert to the media without actually saying the words “I’m an expert.”