How To Pitch To The Media: The 4 No-Fail Strategies

Creating an excellent pitch is very important for a brand or business when it comes to successfully getting media. It is the best way you can convey your stories to the media. Simply sending them a pitch will not guarantee you media coverage. Pitching to the media can be a crucial part and it requires […]

Ideas on How to Get Local Press Coverage: Newspaper, TV, Radio and More

Getting coverage in your local media may not have the prestige of being featured by national media outlets but it often delivers a better return on investment, especially to locally-based businesses. For small businesses, local outlets are a more realistic target for media coverage than the national press. Residents want to read about local news, […]


A successful PR campaign will help your business in many ways: raise awareness, add credibility, give you a positive overall image, and get that brand reputation within its community.  However, it sounds easy but it is labor intensive and time consuming. PR trends have evolved, and the same time various PR tools have sprung up […]


WHAT IS A PRESS RELEASE? This is a concise, targeted press release that is simply a news release for the purpose of generating public coverage and awareness about a certain newsworthy events.  Writing a press release is as important as never as it helps you target thousands of professional journalists to help you improve your […]


One of the super-tools of a successful public relations strategy is an effective media list and database which documents the key public relation contacts that will create an impact to your story. Another purpose is to pitch to them your story ideas and news alerts for your company or client. It is important to be […]

3 Reasons To Enter Writing Contests

The chance to win. Many writers are drawn to writing contests as they imagine the possibility of winning the attractive prizes. While these contests promote amazing prices, the environment is highly competitive and writers must be prepared to put forward their best work. It is important to note that most of these contests charge an […]

7 Tips To Gain Publicity

Identify your target media. Do your research and carefully choose what you want to cover, the media outlets you want to target, and what areas of business or topics they cover. Establish and build relationships with bloggers, columnists, editors, journalists, producers and reporters. Whether you have a new book you’re releasing, a new product you’re […]

9 Tips To Land a Book Deal

Complete your manuscript. Many aspiring authors bank on submitting sample chapters to get a book deal, but then struggle to finish their manuscript by their given deadline. It’s important to understand that while some agents and publishers may agree to take on an author’s upcoming book, many prefer to review a completed manuscript before making […]

4 Steps To Planning a Book Signing Event

Zero-in on location. Meet your audience where they are. Do some research and list locations where your event could take place. Many authors think a book signing event must be held at a bookstore, but this isn’t necessarily so. If you wrote a science fiction book, for example, and there’s a science museum in your […]

3 Tips To Writing For Special Audiences

Get in the mind of your audience. The first thing about writing for an audience is to know who your audience is. If you have an audience such as urban youth or young adult, for example, you need to ‘get into their minds’ and tailor your writing to them. Think about who will be reading […]