As someone who works with experts all the time, I often get asked what I look for in an expert, what is it that makes someone stand out and recognizable as an industry or subject expert? If you missed the video where I talk about that. You can check that out HERE. You can also learn how to become a GO TO EXPERT FOR THE MEDIA.
The next question I get is usually, is it possible to mess it up, lose your influence and stop making a difference.
The answer is yes.
I discuss five mistakes for all experts to avoid in the following video.
Oh, and you get to meet my dogs. 🙂