Whether you’re looking to raise your public profile, or hoping to get the word out about a new product, media coverage is one of the best ways to get your company noticed.
Unfortunately though, obtaining press coverage isn’t a simple matter of firing off pitches and hoping for the best. Like all good things, successful media publicity is the result of hard work, and careful planning.
In order to stand out in today’s information-saturated world, you’re going to need a plan that will help you land the coverage you need.
Below are 8 ways to hook the media’s attention given to you by 20 year media veteran. 🙂