Instead of ‘setting up shop’ at your assigned spot by bookstores, make yourself visible to patrons. Go out, mingle with shoppers, and strike up a conversation. Don’t wait for them to come to you. Instead be proactive and meet customers where they are in the bookstore with your book in hand.
Request a media contact list.
Some bookstore owners have a media contact list they regularly refer to for promoting upcoming activities or events. Request a copy of this list to help in your book signing promotion outreach efforts. Getting local and regional media (radio, TV, and internet news hubs) to spread the word about your event and book will expand your audience reach, which in turn will result in more people showing up to meet you and purchase their copy.
Extend your gratitude.
Thank bookstore owners for hosting your event. Never forget to extend your gratitude for their efforts and organized activities in accommodating you. Sending a ‘thank you’ note or token of your appreciation will go a long way in building and maintaining a great business relationship. Additionally, be sure to thank readers for attending your book signing and purchasing your book via your website or social media platforms.
What steps can you take to achieve more book sales?
Share your thoughts in the comment box below.
A well-planned out book signing sets up you and your brand for long-term success!