5 Strategies for Successful Speaking Engagements

But I’m a writer, not a speaker!  Not any more, especially if you want to be able to promote your book and your brand to people who are probably eager to buy. 

Here are some tips:

Research the conference.

Landing a speaking engagement gig will most likely have you feeling overjoyed and excited. Now that you’ve achieved this goal, it’s time to prepare for your presentation. Research your upcoming conference to determine the way they operate, the type of people attending (coaches, entrepreneurs, industry experts, influencers, etc.), and what they offer attendees. Every conference has its own unique features, and knowing the expectations of coordinators and attendees will help you to better tailor your presentation for maximum satisfaction. Additionally, research the sponsors partnered with the event to give you a complete outlook on the conference.

Have your pitch ready.

In preparing to present at a speaking engagement, have your ‘elevator pitch’ ready for interacting with attendees, coordinators and sponsors. Conferences offer the amazing opportunity to meet many potential clients and receive referrals for possible future business partnerships. As such you want your introduction to be informative and memorable. Craft key sentences about who you are, what you do, and how your products and services can be beneficial to their business.

Set up meetings.

Schedule brief face-to-face meetings with attendees you’re particularly interested in meeting beforehand. Bearing in mind that a conference adheres to tight program timeframes, introduce yourself to as many key people as possible to establish a connection and pave the way for a mutually beneficial business relationship. You never know how one meeting today can enhance your business in the future. In addition, assist attendees by connecting them with each other. People appreciate a helping hand and will remember you for it. 

Collect contact information.

When you mix and mingle with conference attendees, be sure to get their contact information so you can communicate with them later. Everyone you meet at speaking engagements can be a potential friend, client, business partner, or can refer you to people they know. Offer up your contact information and collect theirs in return to facilitate the building of business relationships after the event.              

Say “Thank you”.

Never forget to thank coordinators, sponsors and attendees for inviting you to present. A speaking engagement opens the doors for more opportunities with the same conference, as well as others. Delivering on your assigned task and making an impact will encourage coordinators to think of you for their next event, and also refer you to their associates.       

What do you need to do to capitalize on speaking engagement opportunities?

Share your thoughts in the comment box below.

Speaking engagements are filled with captive audiences that you can persuade to purchase your latest book and support your upcoming projects! Keep writing!

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