Aside from the fact that quizzes are a super fun way to lure in potential clients and get to know your audience better, quizzes can also work wonders for your business.
The key to understanding your audience is knowing what they like and dislike. If you can get to know potential client’s personality – even better. Then you can market to your following with an approach that’ll surely grab their interest because you’ll know them and what they need.
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Gone are the days of tossing a simple opt-in gift up and walking away hoping that the emails will capture themselves. Now you need to keep your focus and A-game in check, keep up with the innovators of marketing, and up the ante a bit.
If you’ve never created and launched a quiz for social sharing, it can be a daunting prospect, but that’s always the case with any new marketing strategy. Once you get the hang of it, quiz-building can be one of the most effective tactics available to you. Oftentimes, quizzes can be easily built by recycling content to get a great deal of mileage out of material with a bit of repurposing and redesigning.
Now let’s walk through the basics on creating an effective and engaging quiz that’ll grow your email list before you know it:
Perhaps the most significant component of quiz creation is the name. This isn’t a new idea—it’s something that’s important in every area of content marketing. 80% of readers decide whether or not they’ll give content a chance based only on the title.
Think about the tremendous success of those ever-popular BuzzFeed quizzes—they all have interesting titles that draw the reader in. Use the name of your quiz as an opportunity to create a sense of challenge or opportunity for your audience. Phrasing titles as questions is a great way to get started.
2. Tone and Structure
Frame quizzes as a conversation. Keep language and style simple, to-the-point, fun and casual.
Keep it broad by using references that most people are going to understand. Avoid obscure references and questions that will be out of the realm of understanding for an extremely general audience.
Your quiz should be easy to complete within a couple minutes (the sweet spot is usually 8-12 questions). Any longer than that and you’re likely to lose the attention of your audience.
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3. Branding and Formatting
Quizzes are meant to be fun and interesting—not confusing and complex. If your quiz becomes even the smallest bit burdensome to the user due of its design or navigation, you’re going to suffer from the loss of potential leads. Make it simple to move from question to question, select answers, and view the final results. Bring your quiz to life by highlighting your brand’s personality.
The first rule of thumb when determining content is to stay current and relevant. Look around at your competitors to see where their content focus is. What keywords are they emphasizing and how are they working to draw in leads?
Drop the formality and create a conversation. Use personal pronouns and even consider adding a sense of humor to your quiz. Try to create questions with engaging outcomes because this will improve shareability, as well.
5. Capturing Leads
The ultimate goal of your quiz content is to capture leads, and you should keep this in mind during the creation process. Users will submit information such as names and email addresses prior to viewing their results, creating new “leads” in the process. This will allow you to cultivate and nurture new relationships with potential customers to eventually lead them to become loyal clients of your company.
Include a call-to-action at the end of your quiz. Don’t ever assume users are going to know what you want them to do next—spell it out for them and make it as simple as possible. Ask them to share their results on their Facebook or Twitter pages, or perhaps include a call-to-action featuring a link to your website. Typically, the call-to-action is placed between the last question and the final quiz results, and you may want to incentivize it by offering something else in exchange for information along with the results, such as a bit of personalized advice based on quiz results or a free content download.
When you add quizzes to your business, get ready to make more money and monetize on your potential clients’ interest.
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