I recently overheard someone say about Periscope, why would I take time to broadcast a message to people just to get bunch of hearts. Even if you decide a particular social media platform isn’t for you, never rule it out without considering how social media overall can be used in your favor. Here are some tips.
Many writers think they need to be on every social media site to connect with their target audience, however that’s not the case. Being on every networking site will eventually become overwhelming, not to mention time-consuming and counter-productive. Start small with one or two platforms, complete your profile, look around and become familiar with fellow members.
>> Use This Easy Author Formula When Pitching The Media
Seek meaningful connections.
Be friendly and approachable to your potential connections. Don’t be concerned about the number of followers you have. Be more concerned about the quality of your connections. Don’t push or endlessly self-promote your work. Be a valuable source of information to your connections.
Engage with connections.
Social media is one of the best ways to get to know your target audience. It allows you to learn their likes, dislikes, favorite movies, and most important to you – their favorite genre and types of books/literary works. Share content and communicate with them. When you make a post, encourage them to give their feedback and join them in conversation. It’s called social media, after all.
Be a giver.
People are attracted to people who are willing to help them and share valuable information. Be a giver and the go-to person for your audience. Share fun and motivational quotes, meaningful updates from your connections, writing tips for aspiring authors or writers, and updates on your works in progress. Your audience will appreciate your helpful nature and value you even more.
Narrow your focus.
Before you begin posting away, be sure to specifically identify your target audience and what value you are providing them. What do you want to impart to your connections? What are they searching for? Keep that as your main focus in your regular posts and updates as you build your author platform.
How can you better use social media to reach a wider audience and gain more readership?
If you are an author unwilling to use social media as a marketing tool, you are limiting your opportunities.